Because...

Because, a Power Word Because It Says So!

Our next power word is because.  Because is a power word because it tells people why they should do something, and that is the very essence of copywriting.  People viewing a page are already partially interested, but the word because gives them a reason to be interested.  The fact that

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You Stephen Colbert, You!

You, a Three Letter Power-Word

You.  It is a simple pronoun comprised of three little letters, but remember Yoda’s sage advice on judging the power of people (or words) by their size.  You is the go to word for most copywriters that want to really reach their audience and win them over to your way

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Transparency

Transparency in Copywriting

Transparency is perhaps one of the most important aspects of sales, yet there are clear examples of entire industries with salespeople that are stereotypes of bad transparency.  Unfortunately, blogging is quickly becoming one of those industries, and it would be sad to let a few bad apples ruin the entire

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Art is magic

Creativity in a Can

Creativity.  It is difficult to define and measure, but we use it every day.  I’ve been wanting to write about techniques to boost creativity for a while, and it wasn’t until all the great feedback we received from the piece on conquering writer’s block that I decided to actually tackle

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Put your mouth where your money is!

Write Like You Talk

There are times that you might find yourself writing about something and then editing your work only to find that it is very impersonal…clinical even.  Many would rather take a conversational tone, but sometimes this comes off as lacking in professionalism.  An analytical tone might be great if you are

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Being Interesting, Even if You Aren’t

Before I started blogging, I did a lot of technical writing that had to be fair, balanced, and concise.  In short, the polar opposite of being interesting in written form.  Unfortunately, I was about to find out that being interesting was what blogging was all about, but I’m getting ahead

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