4 Creative Link Building Tactics

Link Building TacticsPart of marketing your website, SEO, is building links back to your site. Many people approach this by posting articles on outside websites and even buying links.

But, with some creativity, there are so many more great ways to build links out there.

Now, I did not use the words easy, free, or quick in that description. So, if you are looking for an automated process, then this is not the article for you.

If you’re willing to put some work in to position your blog as a top resource in your niche, then please read on!


Using infographics has become a fairly well-known link building tactic over the past couple of years. And for good reason. Let’s be honest. We’re all lazy. Images are so much prettier and easier to digest as opposed to paragraphs of text. This is the prime reason why they are great link bait. Below is an example of an infographic that I found on Flickr.

Flight Infographic Link Bait

I don’t know about you, but I think that’s a pretty infographic and I am much more likely to read the history of Charles Lindbergh’s travels from a picture, rather than an article. But, how the heck do you create an infographic?

Well, the most obvious answer is you could design the infographic yourself. But, if you don’t have any talent with Photoshop or Illustrator, this might be a bit over your head. For those that are design and/or Photoshop challenged, I highly recommend checking out Piktochart, Infogr.am, and Visual.ly.

All three of these tools will help you easily create infographics.

Give Something Away

This is a very simple tactic to building links. If you’re giving something of quality away, then people will naturally post links to tell people where to get your giveaway. You can see this a lot in the WordPress community. People give away WordPress plugins and themes, and in return get some link love back.

But, if you are giving away something that is to be integrated into a website, you may be able to build your link into the giveaway. For example, if you give away a WordPress theme, you could add a link into the footer. Sure, 90% of people will just delete the link from the footer, but those 10% that leave the link will add to your overall SEO strategy.

Take Advantage of Broken Links

I recently read about this tactic somewhere online, and I was so amazed that I had to take note of it. Unfortunately, I do not remember where I got the idea from. So, thank you to the brilliant person/people that came up with this. Let’s get into it.

Overtime, websites can accumulate broken links. The real kicker is that these websites may not know about the broken links and how it can negatively affect their search engine rankings. This is an opportunity for you.

First, compile a list of top websites that you’d like to target. Next, run them through an SEO analyzing software, such as Screaming Frog. Screaming Frog will let you know what websites have a broken link on them.

Screaming Frog Screenshot

Once you have this information, you can take advantage of the situation by running the link through Archive.org, which will give you an idea of the content. Then, once you write some similar content, you can approach the webmaster about linking to your new content instead.

That’s not too hard is it?

Play A Joke

Earlier this year, on April Fool’s day, WP Engine announced that they were releasing TachyCache, a caching system that was so fast web pages could be loaded in 10-20 ms.

Although I do not know the full statistics for the results of this April Fool’s joke, I can tell you that they did receive a fair amount of Twitter love and a few links from blog posts.

The best part about this tactic is that you can get a good amount of links by having fun. The trick is publishing something original. I’m curious to see what WP Engine, and other companies, have in store for next April Fool’s day.

What Do You Think?

The process of building traffic to your website is never ending. You will constantly need to learn new tactics and refine your processes.

With that in mind, what do you think of the tactics mentioned in this post? What are some link building tactics that you have used in the past?

Leave a comment below and let us know what you’re thinking.

Written by Eric Binnion

Eric Binnion is a computer science student at Midwestern State University. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.



  • Keith Davis says:

    Hi Eric
    The age old problem of building links!
    My main way is blog comments – I don’t force it, I still only comment on blogs I enjoy reading, but I make an effort to leave a meaningful comment.

    Nice to see a few modern takes on building links.

  • Giving something away, especially for free is really good method for natural backlinks growth. Many bloggers who are also, designers and developers use this way to raise long-term traffic to their websites.

  • shamsudeen says:

    For now blog commenting is still what i use,may be in the near future i will consider other strategies too.well done,Eric.

  • James says:

    Good tips thank you. right now I’m trying to work out something cool and unique that I can give away on my website.