The Art of How to Start and Run a Blog

WordPress Security 101: Securing your Site

Securing your self-hosted WordPress site is one of the most critical aspects of starting a blog or growing it to the next level. As your

What Readers Want: A Guide to Converting Readers With Short Attention Spans

Keeping the attention of a reader is important, especially if the reader is expected to convert. There are four critical elements to getting and holding

Thesis 1.8 and Genesis 1.3 Compared

Let’s be reasonable here. When it comes to WordPress frameworks there are only two real competitors: Thesis from DIY Themes and Genesis from StudioPress. Headway

Commitments with Copywriting

Getting readers to commit to some course of action, typically a conversion, is not as difficult a process as it sounds if you are familiar with a few basic psychological principles. The main principle is actually something that everyone is familiar with: commitment. Copywriters need to be intimately acquainted with

Pear Analytics Review: One Delicious Fruit

Ever wonder why after all the hard work put into a website that it does not rank higher on Google’s SEO algorithms? So do countless other people and that is why services like Pear Analytics are so valuable: they help unravel the mysteries of search engines and help content writers

Reciprocity and Copy

Human beings are certainly advanced animals by any measure, but there are some surprisingly psychological flaws that are exploited every single day by compliance experts. Any good copywriter should be a compliance expert, and thus it only makes sense for copywriters to learn how to leverage a few basic psychological

Thesis Theme Review: 1.8 Released

Thesis Theme version 1.8 is here and it has a lot to offer! Everything from new visual touches to SEO improvements, and a plethora of under the hood tweaks awaits upgraders and new users alike. If you checked out our other Thesis Theme review you already know all the other

Skimlinks Review: Want to Really Earn Money With Affiliate Marketing?

There are countless ways to monetize any site, and some methods are more effective than others depending upon the visitors themselves. In fact, the visitors are certainly the key to the problem, but that alone is not enough to monetize a site. Even a fan-site with tons of great content