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Buying Twitter Followers: Is It Worth It?
Social media sure can be a powerful force. Not only can social media bring traffic to your website, but it can serve to provide social proof.
Ex. – “This company has 25,000 twitter followers, they must be doing something right!”
But, social media can also serve to provide negative social proof. If your company only has 20 followers, and you display this information, you could be pushing away potential readers and customers.
The Good of Buying Twitter Followers
The New York Times wrote an article that detailed Dan Nainan’s Twitter use:
“The number of Twitter followers I had in relation to how many people in the world know about me was woefully inadequate,” he said. So in June he bought a small city’s worth for $424.15, raising his Twitter follower count from about 700 to more than 220,000.”
Nainan also went on to say that having a lot of followers was very important for being respected and for possibly getting gigs. And I agree that having a large number of social media followers can be beneficial for many things, including making more sales and getting more email subscribers.
But, there is a dark side to buying Twitter followers.
Buying Twitter Followers is a Risky Venture
Mitt Romney’s Twitter account acquired approximately 117,000 Twitter followers in a 24 hour period. Romney’s team denied that they bought the Twitter followers, but after looking through many blogs that portrayed Romney as a fake, I wonder if more harm than good was done.
The question you should ask yourself is this. Can you afford that possible bad publicity if it becomes known that a large percentage of your following is fake?
Personally, this is a gamble that I’d be willing to take with a non-established business. But with an already established business, I would argue that it is safer to try to build your followers in a more natural way.
How Much Does This Cost?
You can buy 1,000 follower packages for just $5 on Fiverr. If you are looking for more followers, I would suggest you look at InterTwitter who has packages from $14 to $387. Although I have not used InterTwitter, and I do not get a commission for recommending them, I would recommend them after looking through their followers.
You’ll notice that InterTwitters followers all have profile pictures and have several tweets. If you’re going to buy fake Twitter followers, you might as well do your best to make sure they look real!
What Do You Think?
The practice of buying Twitter followers is surely controversial. I personally believe that even though it is a grey hat technique, that it could still be effective in building an actual audience and increasing sales and subscribers.
That being said, I’d like to know what you think. Have you previously bought Twitter followers? If not, would you?