Buying Twitter Followers: Is It Worth It?

Buying Twitter FollowersSocial media sure can be a powerful force. Not only can social media bring traffic to your website, but it can serve to provide social proof.

Ex. – “This company has 25,000 twitter followers, they must be doing something right!”

But, social media can also serve to provide negative social proof. If your company only has 20 followers, and you display this information, you could be pushing away potential readers and customers.

The Good of Buying Twitter Followers

The New York Times wrote an article that detailed Dan Nainan’s Twitter use:

“The number of Twitter followers I had in relation to how many people in the world know about me was woefully inadequate,” he said. So in June he bought a small city’s worth for $424.15, raising his Twitter follower count from about 700 to more than 220,000.”

Nainan also went on to say that having a lot of followers was very important for being respected and for possibly getting gigs. And I agree that having a large number of social media followers can be beneficial for many things, including making more sales and getting more email subscribers.

But, there is a dark side to buying Twitter followers.

Buying Twitter Followers is a Risky Venture

Mitt Romney’s Twitter account acquired approximately 117,000 Twitter followers in a 24 hour period. Romney’s team denied that they bought the Twitter followers, but after looking through many blogs that portrayed Romney as a fake, I wonder if more harm than good was done.

The question you should ask yourself is this. Can you afford that possible bad publicity if it becomes known that a large percentage of your following is fake?

Personally, this is a gamble that I’d be willing to take with a non-established business. But with an already established business, I would argue that it is safer to try to build your followers in a more natural way.

How Much Does This Cost?

You can buy 1,000 follower packages for just $5 on Fiverr. If you are looking for more followers, I would suggest you look at InterTwitter who has packages from $14 to $387. Although I have not used InterTwitter, and I do not get a commission for recommending them, I would recommend them after looking through their followers.

You’ll notice that InterTwitters followers all have profile pictures and have several tweets. If you’re going to buy fake Twitter followers, you might as well do your best to make sure they look real!

What Do You Think?

The practice of buying Twitter followers is surely controversial. I personally believe that even though it is a grey hat technique, that it could still be effective in building an actual audience and increasing sales and subscribers.

That being said, I’d like to know what you think. Have you previously bought Twitter followers? If not, would you?

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Written by Eric Binnion

Eric Binnion is a computer science student at Midwestern State University. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.

Comments

  • Robert says:

    These followers may look real, but they do nothing and it can’t convert into sales. The only good thing is you can establish yourself as an expert in the field with good proof of social presence

    • Eric Binnion says:

      Hey Robert,

      You’re right that they do not do anything. But, as you said, they do serve a purpose to establish a social presence. Thanks for leaving a comment!

  • I have never buy Twitter follower. And I don’t need to I guess. That is not really that important to looks really popular that way. Just let them prove who you are naturally. :-)

  • The best way to grow your followers is sharing useful information. Having 10,000 more followers that do nothing for you and do not care about what you share is a total waist in my opinion.

  • Nicholas says:

    Thank you for this education. Your insight is keen and useful.

  • Carolina says:

    This is really bad for me, why should we have to do so to attract people. Are all big companies on social media doing the same.

  • Arijit says:

    The problem is if you don’t have a decent number of follower then you don’t look important but actually buying follower is not a solution.

    • Eric Binnion says:

      You’re right that not having followers makes you look unimportant. And while buying Twitter followers may not be the solution, it can be a part of the solution.

      Social proof can go both ways. You can have positive social proof, which is when people are more likely to buy because you have many followers and that makes them feel more safe.

      Or, you can have negative social proof, which is when you don’t have many followers and that can be a bad signal.

      I don’t think buying Twitter followers is a fix by any means. But it can be used for companies that are looking to build their business and be more proactive with social marketing.

  • Suzy says:

    Coming in wearing my grey hat! I bought Twitter followers for one of my start ups. Eric, I took the gamble you said you would try if in my shoes.

    And I would do it again in a second! You do not have to go crazy and buy 100,000 and look unrealistic but it is clear if you have a small amount of followers, the stage of the game your business is in with social media.

    My followers are accounts that are going to eventually close so are not permanent. The change in the image of the company changed drastically and gave more credibility and had more businesses want to network and get to know us.

    This is my fourth start up and my personal Twitter account took 4 years to get 2000 organic followers, don’t have that kind of time to screw around anymore. Agree or disagree, it worked well in my favor. Agree that perhaps not as much for an established business.