DNS Made Easy Keeps DNS Simple
If an online business becomes so successful there might be a few, shall we say…unfortunate occurrences that sadly likely to happen. The first is that of a server overload, which happens whenever one’s web hosting plan is not sufficient to meet the demand of visitors. The second is that markets going un- or under-served for lack of a localized version of the primary site. One would not want to go through the trouble and expense of promoting a site only to have it periodically go offline during peak hours and/or have visitors go to a rival site that does offer a localized option because they could not figure out a workable solution. DNS Made Easy is one possible solution.
What is DNS Made Easy?
DNS Made Easy is primarily a name server hosting service, but they have so many other services and features to offer that sometimes reviewing them can be difficult. That being said, DNS Made Easy’s primary business is making DNS problems go away in a heartbeat. In fact, some people may have resolution problems but do not even realize that they have such problems. For example, let us say that a company routinely has their servers slammed offline whenever they have a ‘great’ marketing campaign.
Visitors come to a single site in droves, which is great at first but creates a major slow-down as the server becomes overloaded and eventually one visitor too many will bring the server to its knees. On the best of days this will simply result in a reboot, but not all days are good days. Sometimes the downtime could be substantial, and downtime is something else worth discussing in a moment. Before talking about host downtime, wouldn’t it be nice to see those visitors not receive an error or be turned off by a slow browsing experience caused by an overburdened host? Sure it would, and there are a few ways this could be accomplished.
Routing is Key
The first of which is by having multiple hosts running identical copies of a site and enabling the Anycast protocol that routes visitors intelligently to the site that is closest to them. Geographic routing is not exactly what happens, but the result is close enough. Anycast routing also allows for localized versions of site complete with different product offerings, languages, price points, e-commerce stores, and virtually anything else a customer would want. After all, would a wise business-person let thousands of weekly visitors from Germany go un-served simply because they could not be bothered to establish a presence there? Not if there was an effective way around that, and DNS Made Easy provides that.
Another common situation is that a host has downtime. Even with 99.9% uptime guarantees, that still equates to nearly 45 minutes of downtime per month. If that downtime happened in a single block during a peak sales period, it could effectively throw a site off for the month and perhaps even discourage visitors from coming back. After all, visitors are very worried about spending money online given the common association people make with online shopping and fraud. While only great hosts can keep sites from ‘going dark’ it is possible for DNS Made Easy to sites re-route their traffic to alternative servers in the blink of an eye. Actually, it happens in less than the blink of an eye if one wants to be very technical about it, but the point is that if DNS Made Easy is handling the DNS resolution, then there is nothing to worry about if one knows that one of their hosts went down temporarily.
Secondary DNS management and even failsafe name resolution management are both possible with DNS Made Easy, as is a laundry list of mail options that mostly resolve around ensuring that e-mails do not go lost and the circumvention of ISP port 25 blocking. These services are certainly worth looking at for anyone who feels that they have valid concerns about their e-mail. There are also plenty of other DNS-related tools to meet the needs of even the most demanding business, and that is why most of the most successful web businesses run their DNS through DNS Made Easy.
When it comes to pricing and plans, DNS Made Easy has four membership options: Home User, Small Business, Business, and Corporate. The Business and Corporate plans both incorporate failover protection, which may be overkill given the fact that DNS Made Easy’s DNS resolution system is literally top notch and is used by countless large corporations. The Small Business membership costs $29.95 and includes up to 10 managed domains, and up to 5 million monthly queries. The Business Membership costs $59.95 per year and covers 25 domains and 10 million monthly queries while the $1499.95 per year Corporate membership covers a simply stunning 50 domains and 50 million queries/month.
DNS Made Easy has a rock-solid reputation that make us wish that they would run for office. They do what they say and say what they do, and that is certainly refreshing, but they also do it without a hiccup. Anyone trying to find an easy to use and cost effective way to ensure uptime and localization simply cannot find a better deal than DNS Made Easy.
Learn more about DNS Made Easy.
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