Domain Discussion

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As an internet marketer you really need to understand the ins and outs of picking a domain name. A good friend of mine approached me asking for advice and I thought it would be a good idea to share what I have learned over the past 5 years. While the subject of domain names has been covered numerous places hopefully you can pick up some insights on the how/why you should pick domain names.

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Written by

Nick Reese is the author of Traffic and Trust, and all round happy dude. When Nick isn't managing web properties he enjoys biking, shooting video, and drinking tea. You should follow Nick on twitter here.

Nick has written 49 posts for Art of Blog!

{ 3 comments… read them below or add one }

Gina June 15, 2010

Stop propagating myths about domains.

Hyphenated domains are one of those myths.

If it’s good enough for Yaro, it’s good enough for the millions of us who own a hyphenated domain name and are in Alexa’s top 1%..

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Nick Reese June 15, 2010

Gina, Not sure what myth you are talking about. These are recommendations.

I said you should avoid them. If you are advocating anyone buy a hyphenated domain name for something they care about, you are off your rocker.

If you are using hyphens to separate your keywords for an SEO advantage that is a short term strategy in my eyes.

I would also suggest you ignore anything Alexia puts out as that is easily manipulated, but I’m sure you’ll see that as a myth too.

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Matt Maiorana January 13, 2011

I would have to agree on avoiding hyphenated domains. From a pure usability standpoint, it is far easier to communicate a domain name that isn’t hyphenated.

It can work in some instances, but should be avoided from the outset if possible.

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