Domain Discussion

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As an internet marketer you really need to understand the ins and outs of picking a domain name. A good friend of mine approached me asking for advice and I thought it would be a good idea to share what I have learned over the past 5 years. While the subject of domain names has been covered numerous places hopefully you can pick up some insights on the how/why you should pick domain names.

Written by Nick Reese

Nick Reese is a multi-passionate entrepreneur who believes anyone can transform their business and life they they've got guts and hustle. He's also the co-founder of Broadband Now which aims to simplify the broadband shopping process.



  • Gina says:

    Stop propagating myths about domains.

    Hyphenated domains are one of those myths.

    If it’s good enough for Yaro, it’s good enough for the millions of us who own a hyphenated domain name and are in Alexa’s top 1%..

  • Nick Reese says:

    Gina, Not sure what myth you are talking about. These are recommendations.

    I said you should avoid them. If you are advocating anyone buy a hyphenated domain name for something they care about, you are off your rocker.

    If you are using hyphens to separate your keywords for an SEO advantage that is a short term strategy in my eyes.

    I would also suggest you ignore anything Alexia puts out as that is easily manipulated, but I’m sure you’ll see that as a myth too.

  • Matt Maiorana says:

    I would have to agree on avoiding hyphenated domains. From a pure usability standpoint, it is far easier to communicate a domain name that isn’t hyphenated.

    It can work in some instances, but should be avoided from the outset if possible.