Comments on: Your Options for Grabbing a Good Domain Name http://www.artofblog.com/domain-name/ The Art of How to Start and Run a Blog Fri, 30 Jul 2010 22:32:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brandon http://www.artofblog.com/domain-name/#comment-10065 Brandon Tue, 13 Apr 2010 19:07:22 +0000 http://www.artofblog.com/?page_id=498#comment-10065 I always get stuck on this "branding" thing because there's part of me that thinks about uniqueness and then there's part of me that thinks about practicality. A good, funny, memorable, strange play-on-words web 2.0 name might work great for the young and hip generation and/or in an environment where your brand only appears as hyperlinks (which means nobody has to remember it's spelling--they just click), but what about people in the "real" world who still use the YellowPages to find businesses and when they find one, they still pick up the phone to talk to someone? You brought up some good points and over the years, I've bought domains through all the channels you mentioned and have spent anywhere from $9 to $3000 on domains that I have re-sold, developed, let expire, parked, forwarded, etc. So what did I settle with?? Two domains--one for my old (and still used) Internet nickname, Ledfrog.com and one for my real first name, Brandon.me (just won the NameJet auction--yay!). I'm not too sure about the branding possibilities for either, but in the industry I'm in, I'm finding it less important for two reasons: the older people only care about quality service and the younger people only care about a trusted source. And more often than not, they go hand in hand. You could literally have lkdjfhsdhjsiouhoifweg.com and if you're coming up high on Google, you're getting traffic and very likely, business as well. I always get stuck on this “branding” thing because there’s part of me that thinks about uniqueness and then there’s part of me that thinks about practicality. A good, funny, memorable, strange play-on-words web 2.0 name might work great for the young and hip generation and/or in an environment where your brand only appears as hyperlinks (which means nobody has to remember it’s spelling–they just click), but what about people in the “real” world who still use the YellowPages to find businesses and when they find one, they still pick up the phone to talk to someone?

You brought up some good points and over the years, I’ve bought domains through all the channels you mentioned and have spent anywhere from $9 to $3000 on domains that I have re-sold, developed, let expire, parked, forwarded, etc.

So what did I settle with?? Two domains–one for my old (and still used) Internet nickname, Ledfrog.com and one for my real first name, Brandon.me (just won the NameJet auction–yay!).

I’m not too sure about the branding possibilities for either, but in the industry I’m in, I’m finding it less important for two reasons: the older people only care about quality service and the younger people only care about a trusted source. And more often than not, they go hand in hand. You could literally have lkdjfhsdhjsiouhoifweg.com and if you’re coming up high on Google, you’re getting traffic and very likely, business as well.

]]> By: What to Blog About – Pick Something Remarkable http://www.artofblog.com/domain-name/#comment-3342 What to Blog About – Pick Something Remarkable Fri, 18 Dec 2009 05:04:38 +0000 http://www.artofblog.com/?page_id=498#comment-3342 [...] up – picking a domain [...] [...] up – picking a domain [...]

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