Social media came on the scene and quickly changed the way brands connect with the…
Easy Social Media Gameplan for Bloggers
If you’re anything like me, then you’d agree with me when I say that maintaing multiple social media accounts is a big pain in your rear end.
With that being said, you can’t afford to ignore social media if you want to run a successful blog. While social media can be a good source of referral traffic, I prefer to use social media as a relationship builder and interaction tool.
My social media gameplan is three-pronged:
- I use social media to post links to articles that I believe followers would find interesting. This has the effect of establishing Art of Blog’s reputation as a trusted source of information for blogging.
- Once I have built this reputation, I like to infrequently sprinkle in some links to Art of Blog to build some traffic.
- Lastly, I sometimes use social media to interact with potential guest posters, companies and products I want to review, and with readers.
The most time consuming of these three steps above is the first one, posting links to interesting articles. But, luckily there are tools that can simplify this process. I’d like to give you a two-step method to quickly and easily post great content to your social media accounts.
Find Great Content
There are several ways to find great content online, but many of them aren’t intuitive and/or require quite a bit of time to setup. This is why I was so excited when I found out about Prismatic.
Prismatic is a news aggregation service that allows you to customize your news feed simply by selecting categories. For example, I customized my feed to include blogging, design, and development news.
Once you set the categories, your home feed will contain content from each of your choices. Prismatic also allows you to drill down into the categories if you’re looking for content for a specific type of website. For example, I usually drill down into blogging and marketing when I am looking for content to post on Art of Blog’s social media accounts.
Below is a screenshot of what my Prismatic feed looks like.
Schedule Your Posts
Once you’ve found some relevant content to share on your social networks, now you just need an easy way to share it. You could login individually to your different social media accounts throughout the day to post, but this is time consuming.
Thankfully, there are tools that can simplify the process of posting content to your social media accounts. My tool of choice is Buffer for its simplicity.
Let me explain to you how Buffer works. When I find a great article to share, I simply hit the Buffer sharing button in Chrome. This brings up a window that allows me to set the text that will be shared and select which profiles to post to. Then I hit the add to Buffer button and POOF! My links are put in a queue and automatically scheduled to go out at the best times in the future. I don’t have to schedule a specific time. I don’t have to manually enter a bunch of text or anything. Can you say easy?
What Do You Think?
I have developed this method of managing my social media over the past couple of months with the intent of saving as much time as possible. I’m sure there are ways to optimize this strategy and even better strategies altogether!
How do you manage your social media accounts? Leave a comment below and let us know!