6 Ways to Generate More Comments

Content might be king, but community involvement is next to divinity in terms of social networking.  Social networking is the next big thing, and it is already here, which makes one wonder just how they can increase the amount of comments generated by their content.  That is a fair enough question to ask, and luckily there are some very reasonable ways to go about increasing the amount of comments earned by a site.  These different methods can be combined to further increase the amount of comments generated.  Without further ado, here is our list of six ways to generate more community involvement and feedback:

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  1. Write Content With Some Bite – One of the reasons that readers may not be leaving comments is because they may not feel strongly about an issue one way or another.  This could be due to the focus of the content itself, or the way that the content has been presented.  If the content is simply factual and not presented in an opinionated way then it would not be reasonable to expect readers to share their opinions.  Remember that there is a fine line between being opinionated and disingenuous.  For an example of the latter, simple turn on a news network and realize why millions of viewers only equates to dozens of comments on many stories.
  2. Quality Counts – If the content is less than stellar to begin with, then it might not matter how polarizing it is.  Poor quality content might earn some remarks of its own, but not based on the content of the article(s) but rather on the quality.  Few writers enjoy loading up their site to realize that they have been given a grammar lesson in their absence.  If one cannot spend the time to learn how to write effectively, they should expect comments that are decidedly negative as a consequence.
  3. Get the Right Tools – Not everyone is interested in only leaving a comment.  Some readers might be more interested in reading comments that they can share via social networking services.  After all, Bob from accounting might find an article and the attached comment to be quite humorous.  If one does not provide the tools to share and propagate comments/content, then one should not be surprised if fewer people bother to take the time to fill out the comment form.  Load up on social media tools that allow articles to be shared, and even the comments if possible.
  4. Ask for Comments – It might sound silly, but one of the best ways to get a readership to sound off is to ask for them for their opinions/views/ideas.  At the end of an article, make a point and ask for the community to get involved with an article.  Instead of finishing an article with a statement of fact, such as ‘that is why this widget is a must-have widget,’ try something that sparks debate, such as: ‘This new widget is amazing, but we would like to know what other widgets people are using.  Let us know in the comments section.’  If nobody asks for comments in the writing, then they should not be surprised when no feedback of any kind, positive or negative, is being left.
  5. Leave Comments to Get Comments – This might seem a little underhanded, but sometimes it pays to comment on content anonymously, and spark debate.  Instead of logging in as the admin, log in as a fictitious user and post a suggestion or a question of some kind.  This in turn might cause others to respond.  Just be careful to check the log in credentials before posting, because this has been known to backfire rather seriously from time to time.  Diligence is important.
  6. Join the Conversation – People enjoy conversing with those that they respect, and there is a good chance that visitors respect the writer of the content thy just read.  In fact, many might consider content posters to be authorities on a subject, and will enjoy rubbing digital shoulders with them.  This means answering questions in the comments section(s) as well as possibly joining conversations on other sites.  The latter method might even induce a flow of traffic from that site to that of the author’s site, especially as it relates to conversations in the forums.  For that reason, be careful when posting on other forums as some sites may realize what is going on and not appreciate it. Other sites are just happy to see their forums productive.

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Written by

Chad Weirick is a global traveler, ghostwriter, teacher, and father. His hobbies include reading, languages, mixed martial arts, photography, digital media, blogging, and spending time with his family.

Comments

  • James P says:

    I totally agree with “writing some content with bite.” I think that is key. I had never thought about “Seeding” the comments either. Good stuff!

  • Nina says:

    These are all great ways to get your community involved in each and every post. I especially appreciate it when writers join in the conversation (#6)…..it gives the article a more “believability factor”.

  • Mike Roosa says:

    Some good tips Chad. I don’t necessarily agree with you as far as leaving anonymous contents on your own blog. I guess if that works for you, but I don’t think I’d do that.

  • Chad says:

    Thanks for all the great comments :D

    As I’ve mentioned, and Mike mentioned, seeding contents may or may not work out. I’ve never had to do it, but I know a few very large websites that do it whenever a review does not draw comments within a certain window of time. When they review products like mice or earphones, it is not surprising that they need a little help to get the ball the rolling!