Genesis WordPressTheme Framework Review: Gorgeous, Flexible, and Insanely Powerful

Theme by:
Copyblogger Media, LLC

Reviewed by:
4 Stars
On September 3, 2011
Last modified:April 30, 2012


Genesis is a very customizable, robust, and secure framework for WordPress. For just $349.95, you can get the pro license which allows you access to all current and future child themes. If you build many websites, this is a steal!

Genesis is a beautifully designed WordPress Theme Framework. It’s sure to grab your readers attention… and not let go of it.

If you are looking for that competitive advantage… Genesis will deliver.

With such an eye catching layouts, it really does a great job of presenting your site very professionally.

It’s Just About What’s on The Surface

A deeper look into Genesis shows why it’s become so popular. Jump right in and take a quick look at the Genesis Theme Demo.

Notice how the menu is laid out. It’s easy to read while still being very elegant.

The standard design is very tasteful, and makes for an excellent starting point for any blog.

Genesis Framework Theme

Each section is clearly marked, so even your newest of readers will be able to easily navigate your website.

You’ve probably seen other WordPress site that insanely hard to read and navigate. They just have everything jammed in together. I don’t know how those sites expect to build a readership.

That’s not the case with Genesis, it’s laid out really well…

You’ll be able to focus on your writing. Knowing that readers won’t be distracted by a poorly designed site.

Photography Portfolio Using Genesis

This is why so many blogger and writers rave about having Genesis as the backbone to their WordPress site.

But Genesis is not just great for writers. It can also be a great platform for creative portfolios.

Adding one of the 40 available child themes can completely change your sites direction and audience.

I’ll talk about Child Themes in a bit.

State of the Art Security

With WordPress being so popular, it can become a security target. Genesis was designed to be as secure as possible. They consulted with security expert Mark Jaquith.

So you could be sure that your site won’t be vulnerable to any known security loopholes.

Hassle Free Updates

Probably one of my favorite features of Genesis. With one click you instantly update your site .

Most sites that get hacked, are because the owners never bothered updating it… or didn’t even know about the update. Sometimes they are even afraid that they might break something (which is a valid point, I’ve seen updates bring so many sites down).

Before an update is sent to you, it’s been tested thoroughly… so when you click that update button you’ll have nothing to worry about.

I’m glad that they eliminated this major potential headache. It could take a developer, hours if not days to bring a site back up from problems created by an update not working properly.

Child Themes

Examples of Genesis Child Themes

When you buy Genesis, you have access to 40 child theme … What does that you mean? Child Themes are WordPress designs. These designs use Genesis as a framework.

Each one is professionally designed and you have access to all of them, even when a new child theme gets released.

It doesn’t matter what type of site you are looking to create. Genesis has child themes for everything from a business site, to cutting edge designes for creative portfolios.

You can expand your Genesis site flexibility and make it future proof by using hooks.

For example, you’ll be able to add a piece of code for a new widget, hook it into a section on your site, and know that you saved  time and effort. Without having to redesign anything and worrying about breaking your site.

Value and the Bottom Line

At $59.95, Genesis is pretty much a bargin. I’ve seen premium WordPress blogs that don’t even come close to anything that Genesis offers and that’s not just my opinion.

Look at what Darren Rowse – Founder, had to say about Genesis.

“Genesis lets me sleep easy. Knowing my blog is well optimized, secure and easy to update lets me get on with developing content, community and building a business from my blogging.”

If you are planning to buy Genesis, I would suggest that you do so now… lock in on the price, and take advantage of the free lifetime updates. I really wouldn’t be surprised if the price for Genesis goes up.

It’s a powerhouse WordPress Theme that is future proof and insanely powerful. Having child themes and hooks jut add to the ability to building out an amazing site with state of the art security.

Updated: September 3rd, 2011.

Written by Nick Reese

Nick Reese is a multi-passionate entrepreneur who believes anyone can transform their business and life they they've got guts and hustle. He's also the co-founder of Broadband Now which aims to simplify the broadband shopping process.



  • Mike Roosa says:

    I’ve got Headway installed right now and it’s rather “plain” out of the box as well. I have built 3 other Headway sites and they came out nice, but I’m struggling a little on this one because I haven’t had the time to really customize it.

  • […] If you’re using a solid code base with semantic markup you’re way ahead of the game here. Of course, that’s true with a lot of things, but errors/sloppy code will really show up when it comes to mobile browsing. With that in mind, I’d recommend a building your site on a solid framework like Thesis or Genesis. […]

  • Justin says:

    I have been using older Studiopress themes and just got the new Genesis based Agentpress theme for a new project and unfortunately it is like starting from scratch. I have to relearn everything. Can;t even figure out how to create my own custom template. This is going to cost me time and money. bummer

  • scorpio0679 says:

    After doing quite a bit of research on the value of investing in a framework, and then evaluating the benefits of the different frameworks available, I’ve decided to settle on Genesis by StudioPress. It is consistently rated as a rock solid foundation upon which to build an elegant website. In addition, and this was incredibly important to me, it was the only framework that supports (albeit through a quasi-third party) integration of BuddyPress.

    Not mentioned in the review is the option to upgrade from the basic package to their “pro” plan which gives lifetime access to all future Genesis releases as well as access to all child themes currently released or to be released. This includes the ability to develop and publish sites for third parties using Genesis and its children without having to pay for additional licenses (compared to Thesis framework, which charges per-site licensing fees, this is absolutely invaluable for developers).

  • Enjoy the wordpress theme you are working with. I guess I may give Agent Press a shot myself in a completely new real-estate blog. Thank you for the inspiration!

  • Keith Davis says:

    Hi Nick
    I’ve been looking at a few theme frameworks with a view to using on clients websites.

    Got it down to Headway, Thesis, Genesis.

    Thing about Genesis is that if you buy the Pro Plan you get all the current themes and future themes and you can use them on as many client sites as you like.

    Any thoughts on the learning curve for Genesis for a non PHP developer?

  • I am no developer or anything, but I have been using genesis to run a couple of sites. I cannot believe how incredibly easy to use and customize it is. Any questions that I have had I have been able to find the answers to in the forum in usually around 10 min. Best WP stuff availbable

  • Jerry Tax says:

    Hi Nick,
    I’ve tested Genesis and it was such an attravctive but simple theme. Since I’m no programmer, I found it very easy to navigate through the theme.

  • Eddie Gear says:

    nice review nick, I use studiopres to power my blogs. I’ve even started building child themes. The framework is just awesome.

  • Alan says:

    Hi Bill, I’ve been trying to setup my site and I’ve been searching for a way to remove the sidebars only on my search page. I’m on the Genesis Theme, but I can’t seem to find a way to do that on wp-admin.

    would appreciate any help that can point me in the right direction.


  • HLC Insurance says:

    I switched to Genesis, and have been very happy with it so far. Here’s a tip: If you download the Simple Hooks plugin you can remove their links from the footer.

  • Mark says:

    Hi Nick, which do you think has higher learning curve, Genesis or Thesis? I still can’t decide between them, both look equally powerful.

  • zimbrul says:

    To be honest you can do almost anything with Genesis (as you can do with Thesis). Which one is the best? The answer is YOU. If you have the power to understand how things work then YOU decide which one is the best.
    WordPress is a framework. Genesis and Thesis are frameworks on top of this framework called WordPress. Both, Genesis and Thesis make WordPress better. Choose one and learn your way of creating awesome sites with WordPress.
    NB. If you want to learn them both you can call yourself a self-made web designer ;).
    By the way, Genesis is turning into a responsive framework but I’m not sure what Thesis does.

    • With the responsive skin and child starter template developed by @afrais I think that Thesis is as responsive as Genesis. Don’t forget the yummy skins designed by Alex like the one on this blog. Amazing stuff! I just started an affiliate site with Marketer’s Delight 2 Skin and it simply rocks –

      Genesis is a great framework too, but I prefer Thesis. I guess it is just the typography that is superb on Thesis!