From the time I got into Internet marketing and blogging, I have always heard that your (email) list is the most important thing in your business. But until the past year or so, I’d never put much stock into paying for an email service.
That is until I read that, “Email newsletters are the best way to maintain customer relationships on the Internet.” – Jakob Nielsen When Jakob Nielsen, the king of usability, says that email is important, you’d better take notice.
GetResponse offers many features that are common in email services, such as:
- Visual email editor
- Email deliverability in the high 90%
- Follow-up messages
- Broadcast messages
- Web form creator
- and more.
I could keep adding features here, but it’d just be a waste of time. GetResponse is a solid email newsletter offering 99.5% deliverability, which is right at the top of the industry. This alone makes them a serious competitor. But, GetResponse throws in a whole slew of other features that are not common with email newsletter services.
Where GetResponse Excels
GetResponse is not just another email service. Not only do they offer all of the features that you’d expect from an email service that you pay for, but they also go above and beyond with the following:
1000+ Stock Images from iStockphoto
Yea, you read that right. GetResponse includes access to a library of stock images that are free for you to include in your emails. You don’t even have to leave the drag-n-drop email editor now to add great images to your email.
Single Opt-in List Import
When we were looking into moving away from Aweber and Mailchimp, this was one of our biggest concerns. We didn’t want to lose a decent portion of our email list due to them not subscribing again. GetResponse made this process easy and headache-free for us.
This is one of my favorite features that GetResponse has. You get to see how your emails will look (with and without images) in many of the most popular email clients as well as on mobile devices. And they don’t charge you any extra for this service.
Time Zone Segmentation
There are many things that you can tweak to get the best opens from your emails. One of these is finding the best delivery time during the day for your emails. Well, that’s not an easy task when you have subscribers all over the world.
GetResponse has a feature called Time Travel that lets you set a time for your email to be delivered in your time zone, and then it’ll automatically deliver your email at the same time in all of the other time zones. Pretty awesome? I think so.
I don’t know about you, but I spend so much of my day mobile – Shuttling my son around, going to and from school, and doing all of the other necessities of “life”- that I consider having a mobile app a necessity for any service I am paying for. GetResponse has a very solid mobile app for both iOS and Android devices.
Social Sharing with Metrics
Not only does GetResponse give you the ability to easily add social sharing buttons to your emails, but they also include metrics so you can know how many likes, retweets, and comments you get.
Most powerful of these features would have to be the inbox preview and the 1000+ stock images that come included in your account. I also like how I don’t have to worry about paying extra for features, such as statistics, like I had to do at Aweber.
GetResponse also has amazing support. When I had an issue integrating a website with the GetResponse API, the DevZone support team was able to tell me exactly where my issue was within 1 day through email. This on top of the learning center which includes live webinars and video tutorials.
I consider GetResponse to be #1 in the email newsletter service, tied with Mailchimp. But, at Art of Blog, we do not recommend Mailchimp for bloggers as their terms of service do not allow affiliate marketing. For these reasons, I highly recommend GetResponse to be used by any business for their email marketing needs.
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