Boring, boring...blah, blah, blah...nobody will ever read the rest of this paragraph. Why? Because it…
Five Headline Idea That Demand Attention
Copywriting for blogging is remarkably similar to print copywriting, especially when it comes to headlines. Headlines need to grab attention and generate interest with as few words and characters as possible. Here are a few great tips for writing effective headlines:
1.) Generating Interest
The first rule of headlines that simply work is to generate interest. For example, if a copywriter is covering a product or service then they do not necessarily want to write a headline that says nothing more than ‘<product/service> review.’ While this headline gets the point across, it does not generate interest. It might be easy to say something like ‘<product/service> simply rocks’ but that would be eliminating the entire need to read the article. Instead, try something like ‘<product/service> : best thing since sliced bread or moldy?’ The title offers no answers and might generate interest. A better title might be something like ‘’Will <product/service> meet your needs or leave you wanting?’ as this directs the content at the reader.
2.) Tried and True Methods
The second rule of headline writing is to not avoid tried and true clichés. ‘The Secrets of…’ or ‘How to…’ articles are a dime a dozen, but the titles are certainly direct and to the point. Such article titles work even better with a little hedging and a play for exclusivity and/or professionalism. Instead of ‘The Secrets of the Stock Market Pros’ something like ‘Secrets That Stock Market Pros Don’t Want You to Know’ or ‘Secrets That Separate Stock Market Novices From the Pros’ tend to be more effective. Both of these titles offer promises above and beyond those made by simply talking about ‘The Secrets of the Stock Market Pros.’
3.) A Solution?
A third rule of effective headline writing is to consider posing a problem and suggesting knowledge of a solution but not the actual solution. ‘Balding? Have You Tried These 5 Supplements?’ is a great way to grab a reader’s attention and generate interest. There is nothing wrong with this kind of approach, and it can actually prove very beneficial from a standpoint of understanding one’s audience.
4.) Don’t Forget Search Engines
The fourth rule of copywriting that applies to headlines is to not forget how Search Engines use titles. Hopefully, an article will be viewed by thousands or tens of thousands of people, at least as it comes to a search list. NEVER overlook or forget the value of how your page will look in the SERPs. SERP is an acronym that stands for search engine results page, and it is what organically generated traffic will see before they even visit the site. SERP is a combination of article title and meta description, so make sure that these two parts of an article work together. Simply repeating one in the other is pointless, and meta descriptions should certainly follow the first rule of copywriting headlines.
5.) Not All Headlines Are Created Equal
The fifth and final rule of copywriting headlines is to consider using multiple headlines and see what works best. Start by drawing up multiple headlines and seeing which ones work best from different points of view. Some might be in a position to actually employ the same copy on different sites using different headlines, but others will simply have to create a list and then make guesstimates in their heads as to what viewers will think. Does the headline give away too much or reveal too little? Is this a dime a dozen headline? Will that still generate clicks? What does past experience say? Great artists are willing to discard everything but the best, so make a long list and revise it as many times as necessary. After all, the headline is arguably the single most important aspect of an article.