How to Generate Post Ideas From Analytics

One of the biggest issues I face with running several blogs is continually coming up with post ideas.

There are several ways that you can come up with ideas for your blog, but one of my favorites is digging into the analytics for my websites.

Why Analytics?

Analytics Post IdeasAnalytics are a powerful way to generate post ideas for your website because you’ll have an idea of the actual terms people are searching for.

Let me give you an example. On my personal blog, I have a couple of tutorials that deal with building iOS apps.

When I look in the analytics, I can see that people are landing at my site by using the queries that you should see in the image to the right.

If I was looking to create more content about iOS programming for my website, I now have a a nice collection of topics and beginning titles.

Where To Find This Data

For this, I’m going to assume you’re using the industry standard, Google Analytics. To find the queries that people are using to get to your website, you simple log into your Google Analytics and then Traffic Sources > Overview.

On that page, you will see a screen that gives you quite a bit of information, including something that looks like the image above. Of course, that list is fairly limited as it only gives you the top 10 queries.

If you want more data, you can choose to drill down further by navigating to Traffic Sources > Search > Organic. Now you will see data that looks like the image below.

Google Analytics More Keywords

You’ll notice that this data now gives you much more information. The queries that I would suggest you focus the most on are the ones that have the highest number of page per visit, the highest % of new visits, and the lowest bounce rate.

Why should you focus on those queries? Well, those are the queries that have the most interaction on your website and have been proven somewhat successful already. Therefore, it is a better use of your time and effort to create great content targeted at those queries.

What Do You Think?

The overall idea is that you can use the queries to deliver the exact content that your visitors are searching for. I recently used this technique to generate a nice sized list of ideas for Thesis 2 tutorials to write over the next several weeks.

I think this is a relatively easy way to generate post ideas. But, I want to know what you think. Have you used this method? If not, do you plan on using it in the future?

Leave a comment below and let us know!

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Written by Eric Binnion

Eric Binnion is a computer science student at Midwestern State University. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.

Comments

  • Keith Davis says:

    Hi Eric
    Never used the idea, but may use it in future.
    So much information in Google Analytics once you know where to look.

    Thanks for the heads up.

  • Robert says:

    Great use of Google Analytics. I must say that this tracking tool will bring a lot of new ideas for you since you know that what brings your visitors here.

  • leiva says:

    its the same method ive been using in my new personal blog and the results are good. For a couple of month since I created, after penguin update, ive been working on SEO and im happy about the results I have so far.

    • Eric Binnion says:

      Hey Leiva,

      It’s definitely a nice tactic that I’ve been using lately. Good to hear I’m not the only one.

  • Sreejesh says:

    Hi Eric, Smart idea to find topic ideas, this method also shows what users are really looking forward to read from our blog. Good way to cheerup during writer’s block

    • Eric Binnion says:

      Sreejesh,

      Thanks for the comment. This is just one of the ways to find post ideas, but it’s one of my favorites since it lets me know what people are actually searching to get to my website.