How to Get Maximum Email Open and Click Rates

At Art of Blog, we drive several hundred clicks per week back to our website from email.

Email marketing is a very affordable and effective tool for driving traffic, if it’s done right…

Different types of emails don’t get the same open rates: a “password reset” is a lot more opened than a “newsletter”. It also depends on which industry you’re in. However, in general you can consider you’re in a good range between 15% and 25%. – Mailjet

Today, I’d like to share with you three things that I focus on that allow me to get more than 40% open rates, which drives great traffic to Art of Blog.

Is Your Email Subject Working?

In any type of marketing, headlines are immensely important. In email marketing, the subject is a headline. Now, I’m no expert on headlines, but I do follow a few guidelines.

  1. Be attractive. When I decide to send an email out promoting this post I will not write an email subject that reads something like, “Get More Email Opens.” Instead, I could write, “3 Easy Ways to Maximize Your Email Open Rate.” Be truthful, but in an appealing way. Try to include numbers and action words.
  2. Be Brief. Headlines are meant to grab attention. A long headline will likely not be read.
  3. Be Personal. The Final headline I send out will likely look like, “Eric, Here Are 3 Ways to Maximize Your Email Open Rate.”

For a more in-depth discussion on headlines, I highly recommend Copyblogger’s Magnetic Headlines series. I regularly visit this series to get ideas for great headlines!

What Do You Want the Reader To Do?

If you study emails that come from well known Internet marketers, you will notice that all of these emails include a call to action.

This could simply be telling the reader to click a link, or the email could include a colorful button with text that reads something like, “Click here for your free trial!”

Bottom line, you must:

  1. Tell the reader what to do.
  2. Remove any obstacles for the reader to complete that action.
I usually achieve this by prompting readers to click a link. Prompting the reader lets them know what to do next. The link makes it easy to complete that action.

Are Your Emails Arriving at the Right Time?

GetResponse recently tested almost 21 million emails to determine if the time you send emails affects the open rate.

What they found was that top engagement times are between 8am – 10am and 3pm – 4pm. Below is the infographic that was created from this information.

What Do You Think?

Our blogs are not alone in the world. To run a successful blog, you should be using social media and email marketing. These are the three things I focus on when I write emails.

What do you focus on when you write emails? What am I missing?

Leave a comment below and join the conversation!

Written by Eric Binnion

Eric Binnion is a computer science student at Midwestern State University. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.



  • Robert says:

    My focus is the headline and the core content of the email. The time may matter, but to me, the more important thing is what you are going to say with receivers. If you don’t feel like saying or you just tell some rubbish stories. They will ignore your email as well as go away forever :)