How to Increase Traffic 150% to Your Blog
Chances are, that you’ve been seeing pictures of people show up beside your search results for some time now. Well, these pictures that show up are due to rich snippets that are put on your website. Specifically, authorship rich snippets.
By now, you may be asking how adding pictures to your posts on Google could increase your traffic, and that is a valid question.
Catalyst wrote an article where they proved a theory that rich snippets include CTR, which will increase your traffic. Below are the results that Catalyst saw.
This will become increasingly important in the future as the internet becomes more social. Your website appears more welcoming with a picture beside your website on Google search results. There are also theories that Google will begin including more and more social data into their algorithm.
After seeing results like this, the question becomes, “If adding rich snippets to a website can create such positive results, then why isn’t everyone using them?”
Bottom line, the process is a little bit complicated.
- Have a Google+ profile
- Have a byline for every post with your name
- Make sure the byline name matches the name on your Google+ profile
- Have an email address that matches your url. Ex. email@example.com – OR- You can link your content with an “?rel=author” link
It’s not crazy difficult to set up, but it sure is a pain in the rear-end. But, there is an easier way. One that I wish I knew of when I hand coded authorship for Art of Blog!
AuthorSure is a free plugin for WordPress that will help you get the Google Authorship Rich Snippets set up on your website. In the plugin settings, you are given several options for how you would like the Google authorship markup implemented.
I personally recommend the Author Box option. We had issues on Art of Blog when first implemented Google Authorship with multiple authorship URLs showing up on a same page. If you have a single author blog, this shouldn’t be an issue though.
You should go to your Google+ profile and add a link to all websites you blog/guest post on in the “Contributor to” section. Below is a screenshot.
Once you have gone through the necessary steps above, you can test your Google Authorship Markup by going to the Google Rich Snippets Tool. You can type in a URL, and Google will give you a preview of what your page will look like in Google search results. Below is a screenshot from when I tested my article, “How I Manage Blogging with a Busy Life.”
This process has several steps, but with the help of AuthorSure, it is not super difficult. If you have any questions or comments, leave them below. I’d like to know how the process went for you, and if you are seeing any increase in traffic from using Google authorship and/or rich snippets.
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