Two Sure-Fire Ways to Increase Website Traffic
Generating traffic is the hardest part of running a website. Whether you are just starting out on the web or are as seasoned as webmasters come, there is always an opportunity to increase your traffic allowing you reach more visitors and potential subscribers.
There’s a lot of advice out there on how you can get traffic to your blog. The problem is, many of the tips and tactics are basic. Luckily, Derek Halpern agreed to sit down and drop some of his top traffic building tips.
Derek Halpern runs several celebrity gossip sites along with the newly launched Social Triggers. Social Triggers is a site that takes psychological research and pairs it with internet marketing. Derek is one of the most knowledgeable people I know when it comes to driving traffic and conversion rates. It was a real honor to sit down with him.
Convert One-Off Visitors Into Regular Visitors
Every time a one-off visitor hits your site, your goal should be to convert them into a regular reader. To do this, you need to figure out where one-off visitors hit your site the most. Chances are, it’s the single post page, because that’s where most of them hit . So, if that’s where most of your random hits hit, the main purpose of your single post page is to convert a random into a regular.
Eliminate Negative Social Proof
Sure, the buttons look nice and so are comments, but if they’re not being used. Nix them because when a random person sees it, they think the place is empty… if no one else is doing it… I’m not going to do it.
Find New Sources of Traffic
Network — When you want traffic, chances are you’ll go comment at the big blogs. This is a poor strategy because you won’t get their attention. Find similar sized bloggers and put time into building that relationship. Sure, they may have 500 readers a day, but chances are, your audience and their audience don’t overlap. If you can get some of them over, you’ll start building the snowball.
Celebrity Bait — Find someone and write an in depth article about them and explain something they may not have thought of.