Two Sure-Fire Ways to Increase Website Traffic

Generating traffic is the hardest part of running a website. Whether you are just starting out on the web or are as seasoned as webmasters come, there is always an opportunity to increase your traffic allowing you reach more visitors and potential subscribers.

There’s a lot of advice out there on how you can get traffic to your blog. The problem is, many of the tips and tactics are basic. Luckily, Derek Halpern agreed to sit down and drop some of his top traffic building tips.

Derek Halpern runs several celebrity gossip sites along with the newly launched Social Triggers. Social Triggers is a site that takes psychological research and pairs it with internet marketing. Derek is one of the most knowledgeable people I know when it comes to driving traffic and conversion rates. It was a real honor to sit down with him.

Video Interview:

Major Take-Aways:

Convert One-Off Visitors Into Regular Visitors
Every time a one-off visitor hits your site, your goal should be to convert them into a regular reader. To do this, you need to figure out where one-off visitors hit your site the most. Chances are, it’s the single post page, because that’s where most of them hit .

So, if that’s where most of your random hits hit, the main purpose of your single post page is to convert a random into a regular.

Eliminate Negative Social Proof
Sure, the buttons look nice and so are comments, but if they’re not being used. Nix them because when a random person sees it, they think the place is empty… if no one else is doing it… I’m not going to do it.

Find New Sources of Traffic
Network — When you want traffic, chances are you’ll go comment at the big blogs. This is a poor strategy because you won’t get their attention. Find similar sized bloggers and put time into building that relationship. Sure, they may have 500 readers a day, but chances are, your audience and their audience don’t overlap. If you can get some of them over, you’ll start building the snowball.

Celebrity Bait — Find someone and write an in depth article about them and explain something they may not have thought of.

Closing

Make sure to check out Social Triggers and follow @derekhalpern on twitter.

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Written by Nick Reese

Nick Reese is a multi-passionate entrepreneur who believes anyone can transform their business and life they they've got guts and hustle. He's also the co-founder of Broadband Now which aims to simplify the broadband shopping process.

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Comments

  • David Guzman says:

    Hi Nick,

    I couldn’t agree with you more on the value of eliminating negative social proof. If everyone else can easily see that no readers appear to be engaged in the work that you are producing, it is quite damaging to showcase this lack of dynamic conversation. I’m glad you mentioned this as this is something that I have definitely overlooked while blogging. I’m sure Cialdini would vet for your word on this one.

    -David

  • Derek says:

    It’s funny… most people overlook this. Do you know what else most people overlook? The fact that they put so much stuff in their sidebars… that no one clicks on any of the links because of information overload.

    If you’re going to watch this video, I think two of the main tips that you can implement right away would be to eliminate negative social proof and clear out the clutter. What do you think?

  • Chad says:

    That is a good point Derek. I cannot tell you the number of sites I’ve visited and just groaned and returned to Google after seeing a complex set of menus and other items strewn along the side that I just do not have the time to play with. I honestly miss the days of sites that are easy to navigate, and I think that serious levels of respect should be given to anyone capable of blending simplicity with striking-good looks. Reducing clutter while keeping things looking snappy is a talent, and one that I think is seriously underrated throughout the web today.

  • Ryan Beale says:

    Great Stuff, Nick and Derek! Great quote from Derek, “One Page, One Goal.” Each page should have a specific goal, but I would argue that there should be a Primary goal and a secondary goal. The logic behind the primary goal and secondary goal is many different types of web visitors (types of personas) will find, land on, encounter certain pages of your website, which means you should try to identify a Primary goal for the page, and a secondary goal that may resonate better to a different type of persona. (hope that makes sense)

    Either way, excellent tips here!

  • Mike Roosa says:

    Can you go into the celebrity bait section a little more? Are you saying to call someone out that is considered a celebrity in your niche?

    • Derek says:

      I’m not saying you call them out in a negative way. I’m saying you call them out in a way that sheds some light on what they’re doing that they may not have thought of.

      Theres too many people who try to attract negative attention, but that gets you no where. Instead, you want to attract the right kind of attention. you do this by providing valuable insight without being overly snide or negative.

  • Russ says:

    Love the new look of the Art of Blog site. I spent some time here last night and today – with color. Nice touches.

    Keep up the great writing and resources.

  • kristarella says:

    Really good interview guys! Been thinking about some of this stuff lately (getting people to take action after reading a post & highlighting/reworking content) and you have reinforced a lot of that for me.

  • Lol says:

    This dude’s site has little to no traffic how can this guy be qualified to preach? This is a joke.

    • Nick Reese says:

      People who don’t stand by their comments get no respect from me.

      You are making a fundamental flaw of judging a new 2 month old site. As I mention in the post. Derek has run celebrity sites for years. I dare you to touch that industry.

      Take it or leave it, the stuff he is talking about works. Case closed.

  • Chad says:

    Well, if the guy’s (or gal perhaps) just happens to be “THE LOL” that started everything, then they ARE a household name ;-) I mean, EVERYONE knows LOL, and his/her bigger sibling ROFL. In fact, plenty of people even know their crazy uncle, ROFLMAO.

  • [...] and thank you Nick Reese for interviewing me. It was a lot of fun! Spread the WordGet Free Article UpdatesBookmark on [...]

  • [...] site. This is not something that should be done excessively, but when used appropriately, it can increase page views, get you more subscribers, and increase conversion [...]

  • emily moore says:

    Thanks for your sharing. I think very helpfull.
    I agree with Ryan Beale too

  • emily moore says:

    Very informative post and just what I was looking for. Thank you

  • beatboston1995 says:

    Thank you so much, this REALLY helped me.

  • Casey says:

    Thanks for the tips guys. I just realized that I’m guilty of “negative social proof” and have hid comment counts. I did it with a function in Thesis:

    remove_action(‘thesis_hook_after_post’, ‘thesis_comments_link’);

    Casey

  • Thanks for the nice comment

  • Very interesting topic, the video is full of useful advice – thanks! One question I have is, as much as I agree with not having too much content on the side bar, why is it that most high traffic sites are flooded with links and content on every single inch of each page… a few examples:

    Top 3 blog sites:
    http://www.huffingtonpost.com/
    http://mashable.com/
    http://techcrunch.com/

    • Nick Reese says:

      In my eyes, the sites you listed don’t have to worry about building an audience. These sites have an audience and their CPM models require them to keep the visitor on the site as long as possible. Getting the visitor to click anywhere, on to the next link, creating yet another page view, is their end goal.

  • Claire says:

    Just about to get started with wordpress and thesis and came across your blog. Nice clean layout and useful stuff. I’ll be back. Thanks.

  • Tixy says:

    Great Interview!!! I watched it twice!!! Now, going in hunt for random visitors :)

  • TRENDS says:

    Interesting and very resourceful interview about increasing web traffic.

    It’s refreshing to get a different aspect about the topic other than the regular… post on 50 blogs, comment your life out, guest post, etc etc etc

    Found it useful and stuff that can be applied today.

    Thanks for the video.

    P.S. What were the celebrity sites that Derek ran with all that huge traffic?

    Great stuff again!

    - TRENDS

  • Chico Woo says:

    This has been said above but this is such a great article. Thank you for the reminder that we have to be intentional in our blogging and website design.

  • Warren says:

    Nothing could be more real than an informative interview. Thanks for sharing it with us.

  • Jean-Luc says:

    i agree with eliminating bad social proof
    but how do u get social proof if you’re eliminating the way for people do do social proof?

  • Paul says:

    “Eliminate Negative Social Proof”

    I’ve actually never thought about this. Thank you for making me realise that I’m making a mistake here. The odd +1/like/tweet from myself makes my blog look empty and abandoned.

    I’m going to fix that in the next few days, and reintroduce it when my blog starts attracting more visitors.

    Superb article, I’m very grateful for the point I mentioned in this post.

  • Generating traffic to my blog is one of my top concerns right now. I have been surfing the internet trying to dig things that could help me with my blog traffic. Got to try your suggestions from the video.