Keyword Discovery Review: Discover A Whole New World of Keywords
Like it or not, keywords and phrases are what searches are all about, and they guide traffic to websites and away from others. While content is king, it would certainly be a shame for a great article or series of articles to go completely unviewed simply because the keyword or keywords were not optimal. This is where products like Keyword Discovery come in, as they basically help generate viable keywords and phrases based off on one’s content. For example, if a website were to be focused on dog and cat toys, Keyword Discovery could take the term ‘cat toys’ and create a ranked list of hundreds, or even thousands of phrases that use the term cat toys. One of the more interesting, yet questionable, tools offered by Keyword Discovery is the misspelled keyword finder. With Google offering spelling advice these days, there may be little point in writing intentionally sloppy content, but it is still an interesting feature.
These phrases could be used as the basis for a whole new series of articles, especially since the phrases are all backed by search volume statistics. Unfortunately, Keyword Discovery is very coy about how they gather this data, which may or may not be a bad thing. If they are not getting data from the search engine that matters most to a certain demographic, then it hardly matters. Additionally, for a monthly subscription based service, it would be very nice to be able to look at data recovered from selected search engines if one had reason to care only about some search engines and not others. These small grips aside, it might help more to look at how Keyword Discovery could help in a practical scenario. Let’s keep using the person writing about cat toys, as it certainly seems basic enough.
Here is How Keyword Discovery Works
So, once the keyword phrase is typed in, Keyword Discovery produces a list of phrases. Additional keywords can be selected to drill down or expand upon an idea. As one would expect, a lot of the phrases are synonyms, which could be idea if the author of an article about the ‘ideal cat toy’ discovered that the most searched for phrase was actually nothing other than ‘best cat toy.’ Those who know which phrases are being searched are getting ranked substantially higher in such a situation, and our hypothetical cat-lover would probably not have received as many views by using the wrong phrase.
Another way to use Keyword Discovery would to be discover what people are searching for. Are people looking for the ‘best Christmas cat toy’ or something different? Knowing what people are looking for is critical to knowing what to write for most people, and so our pet fanatic could use this information to decide what topics to cover next. In either situation, knowing what is happening from the search engine side of things certainly helps.
Interesting Features Wrapped in a Deceptively Simple Looking Interface
The number of tools and features offered by Keyword Discovery is extensive, but it is the clean user interface that is quite inviting. In fact, it is easy to start clicking on search keywords, thinking that there can only be a few layers to the amount of input that Keyword Discovery has to offer, only to find that the layers just keep on coming. The entire user experience is the same way: well laid out, but deceptively simple looking on the surface. In that sense Keyword Discovery is not unlike the entire concept of SEO itself; easy to understand the concept of, yet extremely difficult to master.
The point is simple: Users would do well not to let the somewhat Spartan looking user interface fool them, as Keyword Discovery is a heavy duty tool wrapped in a surprisingly effective interface. It just takes a while for one to appreciate the minimalist design, but one look at the various Keyword Discovery reports should have anyone convinced.. All of the tools are where one would expect them to be based off of the menus given, but some features are only available to users of some plans. That being said, it is now time to discuss the plans.
Two and a Half Plans Plus an API
There are two Keyword Discovery pricing plans, the Standard and the Professional. A free trial plan is available, but it is lacking a few of the more important features. Still, in a day and age where people can buy domain names and change gift card credential so easily, it only makes sense for Keyword Discovery to limit their exposure to those with no intention to pay by limiting free functionality. At $69.95 per month of $599.40 per year, the Standard plan is certainly affordable, but it lacks a few key tools such as the keyword permutations tool and competitor analysis functionality. These tools and features are reserved for those willing to pay $199.95 per month or $1895 per year for the Professional package. For those that want to integrate Keyword Discovery functionality, an entire Keyword Discovery API is available, with special pricing and limitations that are worthy of a complete separate article.
The absolute best thing about Keyword Discovery is that they offer a free trial. While the free trial does not come with all features enabled, it should give a very strong indication as to whether or not signing up for one of the aforementioned plans is a good idea. With nothing left to lose but viewers, there doesn’t seem to be any good reason not to give Keyword Discovery a try. Even if a site is not going to be monetized in the near future (or ever), viewers are always important.
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