How to Get a Good Logo

This is part six of the One Week Blog Challenge series.

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A bad logo on a good design is like a sock on a birthday cake

Your logo is often the first thing that people will see when they visit your website. While it’s possible to just use a text header when starting out, I’d highly recommend getting a really good logo from the beginning (bad logo design can actually cost you). Logos help establish your brand and credibility.

Last night I put together a list of 21 Creative and Minimal Logo Designs to Inspire You (also check out more logo resources at the end of that post). I would suggest not following any specific design trend – you don’t want to end up with a logo that looks ridiculous in 2 years. Go with something that is timeless and goes well on business cards and stationary, not just your website. Here’s a good list of critiques of popular logos that you might find useful and a site dedicated to the art.

Here are a few options to get a good logo:

Designing Your Own

Cost: Free

If you have Photoshop or Illustrator skills and are good at design, you can always design your own logo or follow some great tutorials online. If you have the creativity and skills to go this route check out some of these posts:

Paying a Designer

Cost: $200-600+

You can work one on one with a good designer (like Patrick Winfield, Joan Pons Moll, or Logoholic) that has a good portfolio or find a Logo Design Shop with a decent portfolio. I prefer an individual since a lot of logo shops just churn out logos without the detail and care you usually get from a creative individual.

You can also go through a site like LogoPond, find some logo styles you like and lookup the designer. Then you can view their profile, which often lists their personal website and contact information and see if they can create a logo for you. This would take a little more legwork on your part, but would ensure you get someone whose work you like.

Putting on a Logo Contest

Cost: $100-300+

This has become a good option with the rising popularity of sites like 99designs, Hatchwise, Crowdspring, and Designers Contest become fairly popular with the. Here are some comparisons of a few services.

With these services, you set a price you are willing to pay, create a design brief (tell them what you want), and have a live competition where designers from all over compete for the prize. You can even suggest tweaks are you go along and eliminate designs you don’t like.

On the cheaper end, you can also use Digital Point forums to put on a logo contest. Once in a while you can get a good design for something like $50 (most often you get mixed results though).

What I’m Doing for HotShotPhoto.com

For now I am designing my own logo in Photoshop. It might be temporary and I might go with a logo design contest depending on the feedback I get from people.

Let me know what you think of this design:

Preliminary Design (with a little seasonal Christmas flair)

Preliminary Design (with a little seasonal Christmas flair)

Your feedback is appreciated.

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Written by

AU Interactive with an interest in travel, photography, and social media.

Comments

  • […] (Tue 10:30 PM) 5.) Blog Design – Where to Get Your WordPress Theme (Wed 7:14 PM) 6.) Get a Good Logo for Your Blog – Your Options (Wed 11:58 […]

  • Nick Reese says:

    Overall I like the logo. Will look solid after Christmas too!

  • Buddy says:

    I wish my new logo was ready but I used these guys Logo Nerds, which I found them on the WF for a most excellent coin cost.

    Definitely agree with you Markus!!! Keep the articles coming!

    Buddy

  • Braden says:

    Great blog post! Love how you broke down the options for people on different ways to get a logo!

    I have just started to launch a fun project where i will design 24 logos for 24 different business’s in 24 hours!

    This is something that has never been done. So please check it out at http://www.in-24-hrs.com

  • Markus, thanks for mentioning Hatchwise!

  • Logo Design Portfolio says:

    Your article and Logo Design are great… And you can do little changes in (HOTSHOTPHOTO) design Logo Like; you can put one lady with wearing Santa Clothes in red color. When You see O in HOT, you set above red Santa cap then in circle lady face and rest of body with perfect standing or styling posture. Mine concept is to show hot lady with shot in photo. So, that the mine whole idea behind your logo. Overall your logo is great…

  • LogoMojo says:

    Great article, although I do have to disagree slightly with the “logo shops just churn out logos without the detail and care” I would agree that “some” do, but I’m not sure I would go with “a lot” as there are plenty that work directly with the customer to create a unique look that works for them.

    I really like your logo, but you should consider creating versions that can be applied vertically as well, that logo would look really small if you ever had to use it in a skyskraper type application with limited pixel width.

    Thanks,

    Paul

  • Alex Niemi says:

    Thanks for the video info, very helpful. I wanted to add my experience since you mentioned 99designs. I paid for their $295 option (plus another $19 add-on). I received “115 entries” but most of them were very similar (minor color/font adjustments). I was looking for something creative and unique but unfortunately they had no creativity; some even used cheap clipart. I can’t use any of them. I could’ve put something better together in MS PowerPoint.

  • otobong says:

    Hi, I don’t have enough money to pay a designer to do a logo for me. I wish I could find an online resource where I can learn how to design my own logo by myself.

    • Eric Binnion says:

      I’d recommend that you start playing around right now then :) Leslie Cabarga has an awesome book on logos that you can get super cheap on Amazon.

  • Would love to have my own logo but the price will surely hurt my wallet. I still have no logo for my blog. I’ll try to make one though using the free resources online.

  • Vincent Wang says:

    Great video and I agree, these three ways are the best. I would honestly go straight to a professional designer. Contests work, but often you don’t get the highest quality logo.

    The “Art of Blog” logo is simple and minimalistic, but I think could be redesigned to make it more memorable for all readers.

    I like the HotShotPhoto logo as well, though I would personally use the aperture symbol. It can be incorporated seamlessly and while many photo logos use it, you can think of a creative flair to make yours unique.

  • disenotech says:

    It is good article ..