Managed WordPress Hosting: Speed Test Case Study
One of the benefits of going with managed WordPress hosting is that it’s supposed to be fast. To put that in perspective, a testimonial on Synthesis’ website from GeekBeat.tv says, “the site’s load time was reduced from 7.5 seconds to 1.4 seconds.” Holy batman!
Now, we can all agree that having a fast website is important. Not only do slow websites drive away visitors and sales, but Google is now including page speed in it’s ranking algorithm!
With your website’s speed being this important, we wanted to objectively compare our top 3 managed WordPress hosts: WP Engine, Page.ly, and Synthesis. To compare three different hosts though, we needed to set some basic ground rules to be used during the speed test.
The Ground Rules
All speed tests were done using the same theme, TwentyEleven, with the same content that consisted of a gallery of several images and an embedded Gist from Github.
I used the base configuration for each host. For Page.ly and Synthesis I did use the W3 Total Cache plugin and I even used Synthesis’ recommended configurations for Total Cache. I did not use a caching plugin for WP Engine because they handle all of this behind the scenes.
All speed tests were done using Web Page Test‘s analytical review tool using a server out of Dulles, Va and IE8. I also ran each test twice and took the lowest (fastest) first view time for each web host.
And all speed tests were done with the cheapest hosting level for each managed WordPress host. Therefore, you can expect even better performance if you’re willing to shell out some more cash. WP Engine offers an integrated CDN starting at the professional plan and Synthesis also runs NGINX-only servers on their advanced or enterprise configurations.
Winner – WP Engine
As you’ll see in this screenshot below, WP Engine is stupid fast. Yes, stupid fast is the word for it.
WP Engine does a few things really well. First, they have amazing customer service. Second, all of WP Engine’s optimization and caching happens on the backend, so it’s basically like magic. WP Engine will automatically compress content, minify CSS and JS, compress images, and much more. There’s no plugin or setting to configure. You just worry about writing great content, and WP Engine takes care of everything else. I love this.
WP Engine also does a great job in caching static content. This is very important when you have visitors that view more than one page on your website. Our WP Engine test site had 13 requests for the first view and only 2 for the repeat view! This makes your website super quick for your visitors, which keeps them happy and on your website longer ;)
Due to it’s speed, great customer service, and other great features I recommend WP Engine for everybody. It is a bit more expensive, but as you can see, WP Engine packs a punch and it’s worth every penny.
2nd Place Tied – Synthesis
Although WP Engine was first, Synthesis and Page.ly weren’t that far behind. Although Page.ly was slightly quicker than Synthesis, Synthesis did a much better job of caching content. Therefore, Page.ly would be slightly faster on the first view, and Synthesis should be faster on repeat views. You can make the ultimate decision as to who won.
Up until a few weeks ago, I hadn’t even heard of Synthesis (Even though they’re owned by Copyblogger Media…). But here these guys are duking it out and doing a great job. As you can see Synthesis had some pretty amazing speed on our test site. They also did amazing when it came to the repeat view. Our Synthesis tests had 13 requests on the first view and only 4 on the repeat view. That’s slightly more than WP Engine, but that’s still great. This will keep your website loading super fast for your visitors.
Synthesis also had great customer service. When I signed up, I put in the wrong URL and was having some problems. DOH! But I submitted a customer support request and Cody hooked it up and had me going quickly!
Also, even though Synthesis uses the W3 Total Cache plugin, they make it stupid simple to get the plugin working by giving you a file with their recommended settings. This means no guesswork for you and great performance! That’s a win in my book.
I would recommend Synthesis for anybody looking for managed WordPress hosting at a great price. They don’t quite have all of the features as WP Engine, but they’ve still got a great service and a terrific price.
2nd Place Tied – Page.ly
Below are the original results for Page.ly, and the most recent with a live domain are below. I want to maintain some transparency.
Another thing I noticed is Page.ly didn’t do a good job of caching static content. Our test website had 13 requests for the first view and had 12 requests for the repeat view. Page.ly did do well with everything else though as far as compressing text, images, and generally serving up our website pretty dang fast!
Also, Page.ly had great customer support. I had an issue with permissions where I wasn’t able to delete or change files on my account through SFTP. After submitting a support request they had this fixed within maybe 15 minutes. This was probably just because I was using my account right after it had been provisioned, so no worries on the service.
**Per Page.ly’s Request I did a retest with a live domain and the results are below.
The big difference to me is that WP Engine completely takes care of the caching and other aspects of performance behind the scenes. Page.ly and Synthesis both take advantage of the W3 Total Cache plugin where the only thing WP Engine gives you is a clear cache button. I like this approach because that way I don’t have to worry about if I have all of the settings correct. So big props to WP Engine for taking care of that automatically and still being the fastest.
The results also show that Synthesis and WP Engine both did a good job of caching static content. You can see this for yourself if you look at the difference in requests between the first view and repeat view. Page.ly had 13 requests for the first view and 12 requests for the repeat view. Synthesis had 13 requests for the first view and 4 requests on the repeat view, which is pretty good. WP Engine had 13 requests for the first view and 2 requests for the repeat view! This is an important metric that can help describe the page speed as the visitor navigates through your page.
I’d like to repeat that throughout this managed WordPress hosting speed test case study, that I received excellent customer service from all three hosts. I talked with WP Engine through twitter and Page.ly and Synthesis responded to my support requests within 30 minutes! Not too shabby ;)
All of the managed WordPress hosts are fast! If you’re looking for the best speed performance, I’d have to recommend WP Engine as they were 1st in our speed test case study. If WP Engine is a bit too pricey for you, then I’d have to recommend Synthesis because they came second and also have the best prices in the managed WordPress hosting arena.
Page.ly is also a great choice. Although they did not have the fastest service they did have some great customer service and very quickly resolved a conflict I had with permissions.
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