Headlines

Five Headline Idea That Demand Attention

Copywriting for blogging is remarkably similar to print copywriting, especially when it comes to headlines.  Headlines need to grab attention and generate interest with as few words and characters as possible.  Here are a few great tips for writing effective headlines:
1.) Generating Interest
The first rule of headlines that simply work

Read More
Google logo from their Kirkland campus

SEO Moz Review: A Serious Tool for Serious People

SEO Moz has a wide range of tools that the company claims will help make any site far more effective at ranking.  The company sites major A-list companies that use their services, such as Microsoft, Yelp, Disney, eBay, and Marriott, though it would seem unlikely that these major corporations use

Read More

Four Easy Steps To Better Copywriting

Good copywriting requires focus, and not everyone has the natural discipline (and/or lack of manners) required to successful ignore friends, neighbors, family members, pets, televisions, telephones, the lure of the Internet, and other distractions on a routine basis.  Finding focus and clarity can often be far more difficult than it

Read More
IBM 360

Mozy Review: A Stellar Online Backup Service

Web designers of all kinds keep tons of content on their hard drives and only realize the error of their ways after it is too late and a serious hardware failure wipes everything out.  Unfortunately, this would be the worst possible moment to mention that 99.9% uptime guarantees by hosts

Read More

Using Thesis Custom Body Classes To Break Down Design Barriers

The level of customization you can achieve using the Thesis theme is really only limited by your imagination. One of the best tools Thesis offers is the ability to add custom classes to the body tag on any page or group of pages. Whether you want different header images for

Read More
DCHA Police Cruiser

Copywriting 101: Writing With Authority

Building authority is one of the keys to modern copywriting, but it often proves to be far easier said than done.  After all, not everyone can be a true expert on anything. In fact, some of us are probably just running around in life trying to figure things out.  Guess

Read More