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  • Use affiliate marketing to make money

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Wanna run a better site? You need to read Art of Blog.
-Chris Pearson, Creator of Thesis Theme for Wordpress
10 Dollars

Ten Dollar Words for Copywriters

Ten dollar words can be copy killers, or they can make a piece work.  The trick is to know which ten dollar words are worth adding to which texts, and where to put them.  If you are not already well acquainted with ten dollar words, then let’s start with a

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Why why why?

Why: Another Short Power Word

We have already tackled the reason the word ‘because’ is a power word for affiliate marketers, but here’s a twist on that word: why?  Why is the question that often causes the word because to be placed into sentences, but it is deeper than that.  Why is one of the

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Error socks

Errors in Copy and How to Avoid Them

Anyone who has ever been to a baseball game might wonder why the game uses the word ‘errors’ instead of mistakes.  The reason comes down to the definitions of the two words; anyone can make a mistake, but those who know better for whatever reason commit errors.  In this sense,

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Because...

Because, a Power Word Because It Says So!

Our next power word is because.  Because is a power word because it tells people why they should do something, and that is the very essence of copywriting.  People viewing a page are already partially interested, but the word because gives them a reason to be interested.  The fact that

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You Stephen Colbert, You!

You, a Three Letter Power-Word

You.  It is a simple pronoun comprised of three little letters, but remember Yoda’s sage advice on judging the power of people (or words) by their size.  You is the go to word for most copywriters that want to really reach their audience and win them over to your way

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Transparency

Transparency in Copywriting

Transparency is perhaps one of the most important aspects of sales, yet there are clear examples of entire industries with salespeople that are stereotypes of bad transparency.  Unfortunately, blogging is quickly becoming one of those industries, and it would be sad to let a few bad apples ruin the entire

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