How to Setup Feedburner, Mailchimp & Google Analytics on Your Blog

This is part eight of the One Week Blog Challenge series.

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know thy self fans

Every professional blog should have RSS tracking for feed subscribers, an email list signup form, and an analytics package.

Integrate Feedburner for RSS

Sign up for Feeburner. It will allow you to track your RSS subscribers and standardize your RSS feed. I highly recommend setting up MyBrand (it’s a little advanced) so that you end up owning your feed brand in case you ever want to use a different service than Feedburner in the future. Here are some instructions and ones specifically for Dreamhost. You might also want to install Feedburner Feedsmith to make sure all your RSS subscribers are tracked properly and you don’t have any RSS leakage.

Once you get some subscribers, you can display a subscriber feedcount chicklet (to help with social proof). There are even a few ways to customize the way it looks on your blog.

Add Email Signup with Mailchimp

One of the most important long term goals for any online entrepreneur is to build a solid email list. Call it relationship building, building a list, whatever. Bottom line is that many bloggers forget this crucial (and arguably most effective) pieces of online marketing.

Feedburner has an option that lets you email your RSS feed to people who prefer to get them via email (Under Publicize > Email Subscriptions), but that’s a fairly bare bones solution so I’d go with something more feature-rich.

I highly recommend signing up with an email subscription management service like Aweber, Constant Contact, or my personal favorite MailChimp to start collecting and managing an email list. With MailChimp you can sign up for a free account (limit 500 subscribers) and upgrade as needed. Here’s a plugin to make it easier to integrate it into your WordPress blog. Mailchimp has one of the best interfaces out there and makes it really easy for you to create lists, signup forms, newsletters, and send out emails, while keeping everything CAN-SPAM compliant.

Add Google Analytics

The best statistics package out there right now (while KISSmetrics is still in beta) is Google Analytics. Another alternative (in case you’re paranoid about Google) is Mint. Added: Lorelle also suggested Woopra as an alternative. Google Analytics is FREE and feature rich, so I’d recommend installing it.

If you have both Mailchimp and Google Analytics installed, there’s a cool plugin that will show you stats for both in your WordPress admin dashboard.

If you’re running Thesis, paste the Analytics code in the box under Thesis Options > Footer Scripts (detailed instructions here).

If you want to know what your visitors are clicking on when they get to your site, Crazy Egg is a tool that will help you visualize that data, so you might consider installing that as well.

Next up – Some useful WordPress plugins

AU Interactive with an interest in travel, photography, and social media.

Written by

AU Interactive with an interest in travel, photography, and social media.



  • Thanks for breaking it down, Markus! Monitoring and tracking a blog’s analytics is so important. Bloggers need to know the who, when, where, and why on their visitors in if they are to expand and reach their their target audience.

  • Paul Cheney says:


    Aren’t MailChimp and Feedburner redundant? Why do both if MailChimp is the more robust choice? Where are you using MailChimp? I don’t see it anywhere on your site.

    Ok. more like three questions ;)

    • Nick Reese says:

      Paul, MailChimp is an Email Service Provider (ESP) – Feedburner allows you to subscribe via email, they offer different services.

      Basically MailChimp can be used to manage subscribers to information like the “Get Secret Insider Tips” above.

  • Paul Cheney says:

    Ah ha! I see. thanks.

  • Paul Cheney says:

    What if someone confuses your feedburner email updates with your mailchimp email updates? Why not redirect all email updates to mailchimp? Shouldn’t everyone willing to sign up via email receive special treatment and super secret tips?

  • Vivek Parmar says:

    one question though, which is better aweber or mailchimp as most of them use aweber and pretty soon i will also migrate to aweber so need a advice which one is better??

  • Stephanie says:

    Man, I love you guys. This site is awesome!

  • Matias says:

    I love to see posts including explanatory videos. I’ve tried Mailchimp and it’s great. It’s one of the services that Google doesn’t provides.

  • I have integrated feedburner for my blog RSS and added google analytics. I am not using mailchimp though. I find it unnecessary for my blog. This is best used by internet marketers.

  • Tony Porto says:

    Feedburner is signup is just great with the auto emails send for articles update.. Great way to keep your readers auto-posted on updates without doing any of the leg work.

  • Dexter says:

    Thanks a lot sir. Actually i was confused between feedburner and mailchimps. You solved my problem. I was using Statpress V. Will switch to Google Analytics.