The Anatomy of a Good Blog Post

Inspect Blog PostOne of the most difficult things about blogging is writing good content. Not only do you have to come up with ideas, but you also need to write in such a way that readers connect to your content.

I often struggle with writing good content. That is why I have developed a basic framework for how I write blog posts

I have found that when I follow this template, the results usually turn out to be pretty good.

Michael Hyatt also uses a blog post template, which he says helps him write faster.

The Formula for a Good Blog Post

There is not just one good way to write a good blog post. What is most effective for you will depend upon your content and your audience. But the following is a good way to get started.

1. Start with a good headline.

This is one of the first things that readers will see on your page. Your headline also often serves as the title for your page.

2. Main image

Nearly all of the blog posts that I write have an image at the very top. This is because images can help get the reader engaged with the post as well help support a point.

For example, I’m choosing the image of a man with a magnifying lens for this blog post because it illustrates looking at something in detail.

3. Introductory paragraph

This paragraph is likely the most important of the blog post. The introductory paragraph should explain to readers the overall idea of the post without being too long.

4. Quote or short story

Right after the introduction, a quote or short story can help the reader connect with your story.

5. The meat

Everything to this point was an introduction which served to hook the reader. The next several paragraphs will be your actual content. I like to break my meat up into different sections using headings or images. You can, of course, also use lists to make data more appealing.

6. Conclusion

At the end of your post, it’s a good idea to summarize your main ideas so that you have tried everything you can to get your point across the reader. This is also an opportune time for you to include a call to action. I usually like to ask readers a question to try and get comments.

What Do You Think?

This is not the only way to write a good blog post, but it can serve as a great framework to get you off the ground running.

Are you currently using a framework to help you write blog posts, or do you just wing it? How similar is your framework to this one?

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Written by Eric Binnion

Eric Binnion is a computer science student at Midwestern State University. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.

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