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The Email Marketing Services Showdown – 66% Off
If you are a serious blogger, then you understand the importance of building an audience. You can get repeat visitors by writing great content, but the best way to grow and keep an audience is by using email.
But, email marketing services aren’t one size fits all. If you choose the wrong one, it could be a headache to switch services in the future and you could even end up losing part of your list.
That is why I have put together this showdown to give you the best and worst of each email marketing service provider, so that you can make an informed decision.
GetResponse – Affordable and Full Featured
I started with GetResponse in 2006 when I first got into Internet marketing because they were one of the cheapest options out there. Back then they were a good option, but now… they are a great option!
GetResponse makes it super easy to transfer your existing lists over. Art of Blog recently transferred all of our lists to GetResponse and it only took 1-2 days to get rolling on our campaigns. The process of transferring our lists was quick and painless.
I’ve also had a chance to test out GetResponse’s customer service over the past few months and I must admit that they have pretty stellar phone and email based customer support.
The drag and drop email creator is both easy to use and powerful. There are dozens of beautiful templates that you can choose from and you can even preview your email in all of the popular email clients and even several mobile devices.
My favorite feature of the email creator though is the ability to save my own templates and to save snippets (text or pictures) for frequently use material.
GetResponse also has iOS and Android apps for those that find themselves mobile often. You can compose emails, check statistics (with graphs), and more.
One last thing I’d like to point out for GetResponse is that they have a time travel feature that will deliver all of your emails at the same local time. This means you can time the emails to be delivered at 3 pm, and that email will be delivered at 3 pm in all time zones.
How much effect does this have on open rates? I don’t know exactly, but I can tell you that I’ve noticed about a 10% increase in open rate compared to the average we had at Aweber.
There is only one thing that has slightly irritated me while being at GetResponse, which is they put ads on your confirmation pages by default. But, this can easily be changed by clicking one button in the admin panel of GetResponse. You can also choose your own confirmation and redirect pages.
Mailchimp – Full Featured, But Not For All
Mailchimp is arguably the most popular email marketing service on the market today, due in large part to their free trial up to 2,000 subscribers.
But, if your blog or emails have any affiliate ads, I would not use Mailchimp since their terms of service do not allow affiliate marketers.
Here is a screenshot with the relevant parts highlighted.
I personally rank GetResponse and Mailchimp right at the top due to their customer service and abundance of features. Mailchimp comes out ahead if you compare based on features alone though.
Mailchimp has almost all of the same features that were mentioned for GetResponse, including the inbox preview, time travel, mobile apps, and then some. One of these is better social integration.
For example, Mailchimp has better Facebook integration with like buttons in emails and the ability to easily add a web form to your Facebook page (You can do this with any email marketing service provider, but Mailchimp makes it easier).
Brick and mortar businesses will be especially interested in Chimpadeeoo, which is an iPad app that will let you collect emails while at trade shows, customer’s houses, etc. Anywhere there is not convenient computer and/or internet access.
But, until their TOS are updated to reflect that statement, I do not recommend Mailchimp for any blog that has affiliate links in their website or emails. Do keep in mind that your list is your lifeblood as an Internet marketer, and you could be risking that.
Aweber – Still the Industry Standard?
Art of Blog used Aweber for quite some time before we recently made the switch to GetResponse and we have found them to be a very good email marketing service provider.
Aweber doesn’t provide nearly as many features as GetResponse and Aweber, but they are still a solid option for those looking to build a powerful email list.
Aweber has a good email creator and has other features such as RSS to email.
If you like to use images in your emails, Aweber also allows you to drag and drop images into your emails, which is a unique feature.
Aweber appears to be a bit cheaper on the front end if you compare their prices with other alternatives, but you have to pay extra if you want to get analytics. At least this is what we experienced with our account at Aweber.
Besides that, Aweber does not compete when it comes to mobile apps, inbox preview, and many other features.
MadMimi – Amazing Customer Service and Prices
I just recently found out about MadMimi and have heard nothing but good things from them.
So I decided to sign up for one of their free accounts a few weeks ago. Since then, I have been very impressed.
The absolutely best thing about MadMimi is their rocking customer support. I have not seen anything negative about MadMimi since I have been aware of the company.
But I have heard amazing stories such as customer support creating special tutorial videos to help out a customer.
Amazing customer support is hard to find, and is one of the main reasons I recommend WP Engine for hosting to so many people.
MadMimi’s interface is also very clean and intuitive. Here is a picture of the email creator.
I have honestly not found anything bad with MadMimi. I have used them for a few weeks and have been very happy with the service.
So, Who’s The Best?
If I was to rank these 4 email marketing services providers, I would put GetResponse and Mailchimp in 1st, MadMimi would pull 2nd, and Aweber would bring up the rear. That being said, I do not recommend Mailchimp for most bloggers since Mailchimp does not allow affiliate marketing.
Therefore, I highly recommend that you go with GetResponse. They have phone customer service, a ton of advanced features, and competitive prices.
And if you already have a list, GetResponse will transfer that in with no problems!
GetResponse often offers a discount on certain plans.