The Secret to Blogging Success

Confused Image

Not too long ago, we asked our readers what their biggest struggles were in their online business. Many responded back with managing life and blogging.That’s why I wrote a post about managing blogging with a busy life.

Many also wrote back that they didn’t know what to write about – That they didn’t know where to get started. This is a very valid point. There is no one path to success with blogging. And with unlimited possibilities, it’s easy to get overwhelmed.

The secret to blogging success, plain and simple, is to define the purpose of your blog.

An Example

My personal website,, has been deleted and rebuilt dozens of times. I either get bored with the design or feel that I’m being torn in 5 different directions by my interests.

Every time I relaunch my website, I seem to get some traffic going, then quickly get frustrated with where to take my website. And I never knew why I was having so much trouble – Until recently.

I Did Not Define the Purpose Of My Blog

I did not realize the mistake I was making until I started working with Nick Reese, a co-founder of this website. You see, Nick is a lover of processes and planning. When I took over as the Community Manager for Microbrand Media (and therefore, Art of Blog), I was now forced to plan many things in advance. Instead of just winging it, I was now making mind maps to plan and scheduling ideas for posts 1-2 months in advance.

What I realized, was that once all of this extra planning was done, it was actually amazingly easily to stay motivated and on task with the blogs I work on. Of course, taking over Art of Blog, a website with a well-defined purpose, is a bit easier than starting from scratch. So, I’d like to give you a few steps to defining your own purpose.

3 Easy Steps to Defining Your Purpose

  1. What should you blog about? This might be the hardest step. You need to find something that is interesting, but also something that can make you money. Check out this post, called What to Blog About, for some great tips on picking a great blogging topic.
  2. Schedule Your Post Ideas in Advance.Deciding what to write about is a great first step, but now that you’ve got that, go ahead and take some time to plan out what you’re going to write about. This will take stress off of you in the future and will help you keep a good publishing routine.
  3. Stick to the Routine. Now that you have taken the time to not only define your purpose, but to plan it out, you control your success by sticking to the plan.

Get Involved

I love hearing your responses, so I have a couple of questions for you. What is the purpose of your blog? Do you plan your publishing in advanced?

Leave a comment below with your response!

Written by Eric Binnion

Eric Binnion is a computer science student at Midwestern State University. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.



  • Keith Davis says:

    Agree with you on the three easy steps, although they aren’t always easy.

    My first blog got bhuge numbers of comments, but never made a penny.

    My second blog was much more defined and thought through and I’m seeing the results coming through.

    Nice Piece Eric

    • Eric Binnion says:

      Hey Keith,

      I’m glad to see that you are seeing success after defining your second blog. Since I have been forced to try planning in advance and defining what I am going to do with our web properties… I can tell you I’ve definitely felt less stressed :)

  • John Ribbler says:

    Hi Eric, The age old agage “Common Sense is Not So Common” applies to this subject. The reasons that bloggers neglect to define the purpose(s) are many.

    Although I have always preached and practiced the importance of having clear objectives before starting any project, in my initial blogging effort I failed to do it because my understanding of the media and the value I could deliver was vague.

    However, it seems that most people confuse their desired end result — making money — with the purpose . . . communicating something of value to interested people.

    This problem is everpresent in business. Ideas, products, skills, patents, etc. are not objectives and purposes. Without solid short- and long-term goals, success is fleeting and/or an illusion.

    • Eric Binnion says:

      Hey John,

      You made several good points. One of my favorites being that purpose should be communicating something of value to interested people.

      Thank you for your input!

  • the king says:

    Nice topic, I found it all what I’m looking for.thanks