The Secret to Blogging Success
Not too long ago, we asked our readers what their biggest struggles were in their online business. Many responded back with managing life and blogging.That’s why I wrote a post about managing blogging with a busy life.
Many also wrote back that they didn’t know what to write about – That they didn’t know where to get started. This is a very valid point. There is no one path to success with blogging. And with unlimited possibilities, it’s easy to get overwhelmed.
The secret to blogging success, plain and simple, is to define the purpose of your blog.
My personal website, www.EricBinnion.com, has been deleted and rebuilt dozens of times. I either get bored with the design or feel that I’m being torn in 5 different directions by my interests.
Every time I relaunch my website, I seem to get some traffic going, then quickly get frustrated with where to take my website. And I never knew why I was having so much trouble – Until recently.
I Did Not Define the Purpose Of My Blog
I did not realize the mistake I was making until I started working with Nick Reese, a co-founder of this website. You see, Nick is a lover of processes and planning. When I took over as the Community Manager for Microbrand Media (and therefore, Art of Blog), I was now forced to plan many things in advance. Instead of just winging it, I was now making mind maps to plan and scheduling ideas for posts 1-2 months in advance.
What I realized, was that once all of this extra planning was done, it was actually amazingly easily to stay motivated and on task with the blogs I work on. Of course, taking over Art of Blog, a website with a well-defined purpose, is a bit easier than starting from scratch. So, I’d like to give you a few steps to defining your own purpose.
3 Easy Steps to Defining Your Purpose
- What should you blog about? This might be the hardest step. You need to find something that is interesting, but also something that can make you money. Check out this post, called What to Blog About, for some great tips on picking a great blogging topic.
- Schedule Your Post Ideas in Advance.Deciding what to write about is a great first step, but now that you’ve got that, go ahead and take some time to plan out what you’re going to write about. This will take stress off of you in the future and will help you keep a good publishing routine.
- Stick to the Routine. Now that you have taken the time to not only define your purpose, but to plan it out, you control your success by sticking to the plan.
I love hearing your responses, so I have a couple of questions for you. What is the purpose of your blog? Do you plan your publishing in advanced?
Leave a comment below with your response!
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