How to Choose a Blog Topic (Hint: Pick Something Remarkable)

This is part one of the One Week Blog Challenge series.

YouTube Preview Image

Life is too short to be filling your world, or anyone else’s with mediocrity.

What to blog about? If you’re going to start a blog, realize that it will take dedication. In order to have dedication you have to be writing about something that you really love.

Most pros advocate picking a niche and going all out after that one niche.

My view is – blog about whatever is the perfect combination of:

  1. your passion – what do you love doing, what makes you come alive
  2. your natural talent and ability
  3. monetizable – has profit potential

The size of the niche you’re tackling needs to be proportional to how much effort you’re willing to put in. If you wanna start a blog about a niche like real estate photography or coaching soccer, great. It will take work and dedication. If you wanna start a blog about something broad like finance, awesome – but you will have to work your ass off until you bleed out of your fkin eyeballs – to make it successful.

One of the biggest mistakes I’ve made in the past is creating sites that I thought would make money but on topics I didn’t care about. The reality is that it takes time and dedication to maintain a proper website. With millions of crappy sites alreay online, please – don’t add any more to the noise.

Some help with #1 and 2: If you’re following along and want to figure out what you might want to start your own blog about, check out Jonathan Mead’s the Zero Hour Workweek – it’s one of my favorite ebooks of all time (plus it’s free). It’s more like a guide to living and builds on Tim Ferris’s 4 Hour Workweek, which sparked this whole revolution in the first place.

Some help with #3: If you want to learn more about the basics of monetization, just a few days ago Jeremy Shoemaker launched a new video series all about 6 ways to monetize websites aimed at the beginner. Darren Rowse’s Problogger is also a great resource.

One overriding philosophy of my blog will be “Be a Purple Cow, create something remarkable“.  If you’re entering the blogging game in 2009, you HAVE to be remarkable to survive and thrive. There’s simply too much noise out there already. That’s why I advocate creating something truly remarkable in an area you love.

My blog will be about having fun with photography and tips for creating awesome photos that really stand out. It’s going to be called … drum roll … Hot Shot Photo.

There are a ton of photo websites out there, but few are dedicated to obscure or edgy techniques. The posts I plan on putting up with be dealing with really unusual techniques and only the super-fun aspects of photos like HDR, tilt-shift, etc.

Next up – picking a domain

Written by

AU Interactive with an interest in travel, photography, and social media.



  • How to Start a Blog says:

    Excellent points; blogging about your passion is always the smartest way to go. On the “blog-setup-note”…

    I strongly believe a paid, self-hosted blog is the way to go. It is always annoying having to tell your friends “yea, my blog is at … or …”. It really isn’t that impressive if you can’t OWN your blog.

    I have setup well over 30 blogs by now and have gone through the technical setup process so many times I could do it in my sleep : ). If you would like me to set it up for ya, I do it for free at

    Happy Blogging!

    – John

  • Adam Baird says:

    Excellent points.

    I would also add that you should blog about something you have a significant amount of experience with (please for the love of God blog about something other than how to make money online…unless you make a ton of money online).

  • Nate D says:

    First, Art of Blog is a great name, great concept, and an awesome blog. I have been following you guys a while!


    “…With millions of crappy sites already online, please – don’t add any more to the noise.”

    I couldn’t agree more with this. I too started a bunch of sites because I thought I could add content real fast, put some ads up, maybe an affiliate product. I made around $30 doing this over a long period…not the way to go. Soon these sites became lifeless…

    the last thing we need is a bunch of crappy sites both design wise and content wise floating in the Interwebs!

    So for me, I love helping people and I am passionate about Technology and Design, especially Web Design. But I love design in general…trying to create a single site for this has been hard…there are several niche’s there.

    So I figured, if I love Photography, Tech, and Design (blogging too lol) how can I make that work?

    I decided to focus on a target audience…chances are web designers enjoy photography and share similar characteristics of bloggers while both use social media….

    all of this has yielded my new blog (OBI for short)…it is Tech Tips for Designers, Bloggers, and Social Media Users.

    But I have second thoughts about it, just started it in June…I would love to hear your feedback on this and if you think I have a chance of making it work both monetary and readership.

    Again, great article, awesome blog, great name, good ideas. Love your work guys keep it up.


    Nate D.

    ps. I am using Thesis :)

    • Markus Urban says:

      Nice work on the site. My question would be – can you see yourself hustling on this site for the next year and giving it your all? It’s getting very saturated these days – all these fields – so I think you have to really come out swinging, do guest posts on big sites, network, etc. to “make it.”

      As long as you have the drive and passion for it, you can definitely make it. You just have to be able to run the marathon and swing big.

  • nate says:

    Thanks Markus. I have passion for the Tech and Design Niche. I love social media. But these are very saturated Niches.

    I think what I am going to do is focus on OBI for sure but at the same time, test the waters of some other micro niches that are less saturated with a hope to make it with one of those as well.

    In the meantime I am working on 3 things. Content, Editing, and Promotion. Its hard work and a daily task that makes the day slip by super fast. Cannot believe its August already, I feel like I haven’t seen daylight in weeks :)

    All the best,


  • Brex says:

    Hi Marcus
    I’ve been kicking around the idea of starting a blog for a while now I think these posts have made me decide to do I love how you have everything in a step by step process. I think I’m going to give it a try this time.
    Thanks Alot

  • I would love to blog about blogging but I’m no expert on the topic. Maybe it would be about what I learned from blogging gurus and applying it on my blog. This way, my blog would be a live sample of the results to my blog experiments. I’d also love to blog about parenting. I have a personal experience with my own kids so maybe they could get something from my experiences.

  • esp says:

    Great tips, I thought about a several ideas for my first website but honestly I never considered the idea of using a subject I wasn’t passionate about because honestly I’ve done things I’m not passionate about or even think are worth my time all my life and every time I ended up quitting what people consider early on, I just wasn’t even going to consider doing that with something that like a blog.