Copywriting: The Meat of Your Website

Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.

Latest Writing Posts

writing

Commitments with Copywriting

Getting readers to commit to some course of action, typically a conversion, is not as difficult a process as it sounds if you are familiar with a few basic psychological principles.  The main principle is actually something that everyone is familiar with: commitment.  Copywriters need to be intimately acquainted with

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One nice gift

Reciprocity and Copy

Human beings are certainly advanced animals by any measure, but there are some surprisingly psychological flaws that are exploited every single day by compliance experts.  Any good copywriter should be a compliance expert, and thus it only makes sense for copywriters to learn how to leverage a few basic psychological

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commandmentsandlions

Boost Your Newsletter Conversion Rate in 5 Easy Steps

For those of you looking to boost your newsletter conversion rates, we have come up with five steps to follow to keep you on the straight and narrow: Rule #1: Provide Useful Information We’ve tried hammering this point home again and again here at Art of Blog, but the bottom

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10 Dollars

Ten Dollar Words for Copywriters

Ten dollar words can be copy killers, or they can make a piece work.  The trick is to know which ten dollar words are worth adding to which texts, and where to put them.  If you are not already well acquainted with ten dollar words, then let’s start with a

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Why why why?

Why: Another Short Power Word

We have already tackled the reason the word ‘because’ is a power word for affiliate marketers, but here’s a twist on that word: why?  Why is the question that often causes the word because to be placed into sentences, but it is deeper than that.  Why is one of the

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Error socks

Errors in Copy and How to Avoid Them

Anyone who has ever been to a baseball game might wonder why the game uses the word ‘errors’ instead of mistakes.  The reason comes down to the definitions of the two words; anyone can make a mistake, but those who know better for whatever reason commit errors.  In this sense,

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