Copywriting: The Meat of Your Website
Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.
Latest Writing Posts
We have already tackled the reason the word ‘because’ is a power word for affiliate marketers, but here’s a twist on that word: why? Why is the question that often causes the word because to be placed into sentences, but it is deeper than that. Why is one of the
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Anyone who has ever been to a baseball game might wonder why the game uses the word ‘errors’ instead of mistakes. The reason comes down to the definitions of the two words; anyone can make a mistake, but those who know better for whatever reason commit errors. In this sense,
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Our next power word is because. Because is a power word because it tells people why they should do something, and that is the very essence of copywriting. People viewing a page are already partially interested, but the word because gives them a reason to be interested. The fact that
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You. It is a simple pronoun comprised of three little letters, but remember Yoda’s sage advice on judging the power of people (or words) by their size. You is the go to word for most copywriters that want to really reach their audience and win them over to your way
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Transparency is perhaps one of the most important aspects of sales, yet there are clear examples of entire industries with salespeople that are stereotypes of bad transparency. Unfortunately, blogging is quickly becoming one of those industries, and it would be sad to let a few bad apples ruin the entire
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Creativity. It is difficult to define and measure, but we use it every day. I’ve been wanting to write about techniques to boost creativity for a while, and it wasn’t until all the great feedback we received from the piece on conquering writer’s block that I decided to actually tackle
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There are times that you might find yourself writing about something and then editing your work only to find that it is very impersonal…clinical even. Many would rather take a conversational tone, but sometimes this comes off as lacking in professionalism. An analytical tone might be great if you are
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Before I started blogging, I did a lot of technical writing that had to be fair, balanced, and concise. In short, the polar opposite of being interesting in written form. Unfortunately, I was about to find out that being interesting was what blogging was all about, but I’m getting ahead
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Content is King. That is the mantra that many people have said for so long now that it virtually seems as if the web was born with this coming out of its collective mouth, but even the best content can only take you so far. So, what is there beyond
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Content is King, or so the saying goes. What does that really mean on a practical level? What it really means is that readers that know how to use a search engine are basically left in the driver’s seat. If they read your content and rate it as a solid
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