Copywriting: The Meat of Your Website

Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.

Latest Writing Posts

Error socks

Errors in Copy and How to Avoid Them

Anyone who has ever been to a baseball game might wonder why the game uses the word ‘errors’ instead of mistakes.  The reason comes down to the definitions of the two words; anyone can make a mistake, but those who know better for whatever reason commit errors.  In this sense,

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Because...

Because, a Power Word Because It Says So!

Our next power word is because.  Because is a power word because it tells people why they should do something, and that is the very essence of copywriting.  People viewing a page are already partially interested, but the word because gives them a reason to be interested.  The fact that

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You Stephen Colbert, You!

You, a Three Letter Power-Word

You.  It is a simple pronoun comprised of three little letters, but remember Yoda’s sage advice on judging the power of people (or words) by their size.  You is the go to word for most copywriters that want to really reach their audience and win them over to your way

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Transparency

Transparency in Copywriting

Transparency is perhaps one of the most important aspects of sales, yet there are clear examples of entire industries with salespeople that are stereotypes of bad transparency.  Unfortunately, blogging is quickly becoming one of those industries, and it would be sad to let a few bad apples ruin the entire

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Art is magic

Creativity in a Can

Creativity.  It is difficult to define and measure, but we use it every day.  I’ve been wanting to write about techniques to boost creativity for a while, and it wasn’t until all the great feedback we received from the piece on conquering writer’s block that I decided to actually tackle

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Put your mouth where your money is!

Write Like You Talk

There are times that you might find yourself writing about something and then editing your work only to find that it is very impersonal…clinical even.  Many would rather take a conversational tone, but sometimes this comes off as lacking in professionalism.  An analytical tone might be great if you are

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