Copywriting: The Meat of Your Website

Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.

Latest Writing Posts

Questions, Questions, and More Questions

There are two very easy ways to generate interest in an article: ask a question and offer a solution to common problems. Common problems are really a kind of question if you think about it, and thus it is possible to accurately state that asking questions is a great copywriting

Breaking Through Writer’s Block

Writer’s block hits most writers on a periodic basis, and it often feels like a form of disorientation, lethargy, apathy, or a combination of these factors. Writers may feel like they are disconnected from the tools and/or processes that they normally used, lazy, unable to make progress, or other similar

Conversions Made or Broken by Tempo

Writing copy can be challenging enough without having to worry about abstract concepts such as tempo, but some of these abstract concepts have a very tangible impact on conversion rates. Learning how to use tempo is important, but learning why you have to use tempo is critical. Take an example

Closings Start at the Begining and End With a Conversion

All good things come to an end sooner or later. When they do, copywriters need to sum things up with a great closing that will usually involve some sort of call to action. In order for a call to action to be heard clearly, you need to not only write

Writing Better Copy in Three Easy Steps

It just so happens that from time to time nearly anyone can write an article that takes off beyond their wildest dreams. Links start pouring it, the article beings tearing up the shares/Diggs/retweets/whatevers and is being forwarded all across the Internet, and no end is in sight. What was different

Five Headline Idea That Demand Attention

Copywriting for blogging is remarkably similar to print copywriting, especially when it comes to headlines. Headlines need to grab attention and generate interest with as few words and characters as possible. Here are a few great tips for writing effective headlines: 1.) Generating Interest The first rule of headlines that

BoostCTR Review: Can Copywritting Advertisements Really Be Outsourced?

Setting up a successful website can be a serious undertaking, especially if one plans to sell their own goods and/or services. One of the most serious problems is actually surprisingly common: many people lack the skill to create excellent copy. Worse, shorter copy tends to be harder to create and

Four Easy Steps To Better Copywriting

Good copywriting requires focus, and not everyone has the natural discipline (and/or lack of manners) required to successful ignore friends, neighbors, family members, pets, televisions, telephones, the lure of the Internet, and other distractions on a routine basis. Finding focus and clarity can often be far more difficult than it

Copywriting 101: Writing With Authority

Building authority is one of the keys to modern copywriting, but it often proves to be far easier said than done. After all, not everyone can be a true expert on anything. In fact, some of us are probably just running around in life trying to figure things out. Guess

Copywriting 101: Repetition is Not a Bad Thing

Some copywriters may be under the mistaken impression that repetition is an unwritten taboo, or that it panders to the lowest common denominator for one reason or another. The truth is that well placed repetition can actually help tie together an article in a way that few other tools can.

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