Copywriting: The Meat of Your Website

Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.

Latest Writing Posts

chepower

Build Your Readership: Power to the People

Content is King.  That is the mantra that many people have said for so long now that it virtually seems as if the web was born with this coming out of its collective mouth, but even the best content can only take you so far.  So, what is there beyond

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hailtotheking

Content is King; Is Your Site a Peon or a Monarch?

Content is King, or so the saying goes.  What does that really mean on a practical level?  What it really means is that readers that know how to use a search engine are basically left in the driver’s seat.  If they read your content and rate it as a solid

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questions

Questions, Questions, and More Questions

There are two very easy ways to generate interest in an article: ask a question and offer a solution to common problems.  Common problems are really a kind of question if you think about it, and thus it is possible to accurately state that asking questions is a great copywriting

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A nice desk

Breaking Through Writer’s Block

Writer’s block hits most writers on a periodic basis, and it often feels like a form of disorientation, lethargy, apathy, or a combination of these factors.  Writers may feel like they are disconnected from the tools and/or processes that they normally used, lazy, unable to make progress, or other similar

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tempoorch

Conversions Made or Broken by Tempo

Writing copy can be challenging enough without having to worry about abstract concepts such as tempo, but some of these abstract concepts have a very tangible impact on conversion rates.  Learning how to use tempo is important, but learning why you have to use tempo is critical.  Take an example

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one very old register

Closings Start at the Begining and End With a Conversion

All good things come to an end sooner or later.  When they do, copywriters need to sum things up with a great closing that will usually involve some sort of call to action.  In order for a call to action to be heard clearly, you need to not only write

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