Copywriting: The Meat of Your Website

Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.

Latest Writing Posts

What’s in It for Me: 7 Types of Timeless Core Content

No one said starting a website was going to be easy. Once you’ve got your web hosting figured out and have got WordPress installed. It is time to start writing. You want to create content, but what type? Sometimes your head might be swimming with ideas, then others times… nothing.

Copywriting & SEO: What You Need to Know

SEO, or search engine optimization, is a way of writing and/or looking at articles from the standpoint of a search engine and tweaking pieces accordingly. There are some great tools to help copywriters learn and understand SEO and how it impacts their content, such as Scribe, but ultimately SEO is

Copywriting 101: Thinking Strategically

One pitfall that many copywriters fall into is the desire to give away too much too soon. The solution is simple: plan ahead. Instead of just sitting down and writing organically, start with a strategy. From there plan out everything from headlines to the topics to be covered. A quick

A long journey to using tweets for content

Topsy: A Great Tool for Developing Content

Topsy is a search engine that is powered by tweets, and it might be one of the most valuable tools around for anyone looking to join existing conversations. Furthermore, those with a little bit of know-how can leverage Topsy to create new ideas for posts that will stand a significantly

Copywriting 101: Be Persuasive

There are entire treatises on writing persuasively, but many copywriters overlook even the most basic of persuasive writing techniques. Remember that copywriting is a sales process, and like other sales processes it typically takes all tumblers turning to unlock a sale, a click, a referral, a retweet, a share, a

6 Ways to Generate More Comments

Content might be king, but community involvement is next to divinity in terms of social networking. Social networking is the next big thing, and it is already here, which makes one wonder just how they can increase the amount of comments generated by their content. That is a fair enough

How to Grab Attention and Keep It!

Boring, boring…blah, blah, blah…nobody will ever read the rest of this paragraph. Why? Because it does not grab attention! Ok, well, maybe writing out boring and blah blah will grab attention, but it brings up an interesting point: The hardest thing to do in the writing business is to grab

Copywriting 101: 7 Deadly Traps Copywriters Fall Into

There are a few aspects of copywriting that are routinely overlooked so often that they should be a crime. Learning to avoid these can help set a copywriter above their competition. Punctuation. Learn it, love it, live it. The bottom line is that the number of copywriters who abuse commas

Copywriting 101: Essential Tools of a Copywriter

Every trade has its own tools and copywriting is no different. Having the right tools for the job is important, and with that in mind we have collected a short list of essential tools for any copywriter: Books – Books on punctuation, grammar, a dictionary, a thesaurus, and at least

The Power of Clichés, Sayings, and Idioms

Every culture manages to make a strong imprint on whatever language it is that they use, and sharp copywriters will take advantage of this. Leaving these tools behind because they feel so overused or inflexible is a big mistake; the ability to say so much with only a few words

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