Copywriting: The Meat of Your Website

Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.

Latest Writing Posts

Dice

Writing Better Copy in Three Easy Steps

It just so happens that from time to time nearly anyone can write an article that takes off beyond their wildest dreams.  Links start pouring it, the article beings tearing up the shares/Diggs/retweets/whatevers and is being forwarded all across the Internet, and no end is in sight.  What was different

Read More
Headlines

Five Headline Idea That Demand Attention

Copywriting for blogging is remarkably similar to print copywriting, especially when it comes to headlines.  Headlines need to grab attention and generate interest with as few words and characters as possible.  Here are a few great tips for writing effective headlines: 1.) Generating Interest The first rule of headlines that

Read More
focus

Four Easy Steps To Better Copywriting

Good copywriting requires focus, and not everyone has the natural discipline (and/or lack of manners) required to successful ignore friends, neighbors, family members, pets, televisions, telephones, the lure of the Internet, and other distractions on a routine basis.  Finding focus and clarity can often be far more difficult than it

Read More
DCHA Police Cruiser

Copywriting 101: Writing With Authority

Building authority is one of the keys to modern copywriting, but it often proves to be far easier said than done.  After all, not everyone can be a true expert on anything. In fact, some of us are probably just running around in life trying to figure things out.  Guess

Read More
Lots of clones

Copywriting 101: Repetition is Not a Bad Thing

Some copywriters may be under the mistaken impression that repetition is an unwritten taboo, or that it panders to the lowest common denominator for one reason or another.  The truth is that well placed repetition can actually help tie together an article in a way that few other tools can. 

Read More
7-core-content

What’s in It for Me: 7 Types of Timeless Core Content

No one said starting a website was going to be easy. Once you’ve got your web hosting figured out and have got WordPress installed. It is time to start writing. You want to create content, but what type? Sometimes your head might be swimming with ideas, then others times… nothing.

Read More