Copywriting: The Meat of Your Website

Copywriting is an essential tool for promoting products or services, but that does not make writing copy easy. Becoming a master at writing effectively can help one promote products and services, while writing ineffectually can leave a well-designed website performing poorly. Luckily, our collection of copywriting guides and articles help make mastering the art of effective copywriting a substantially easier affair. Our articles on copywriting cover everything from the basics to advanced writing techniques. New articles are added all the time, so check back frequently.

Latest Writing Posts

Lots of clones

Copywriting 101: Repetition is Not a Bad Thing

Some copywriters may be under the mistaken impression that repetition is an unwritten taboo, or that it panders to the lowest common denominator for one reason or another.  The truth is that well placed repetition can actually help tie together an article in a way that few other tools can. 

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7-core-content

What’s in It for Me: 7 Types of Timeless Core Content

No one said starting a website was going to be easy. Once you’ve got your web hosting figured out and have got WordPress installed. It is time to start writing. You want to create content, but what type? Sometimes your head might be swimming with ideas, then others times… nothing.

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binoculars

Copywriting & SEO: What You Need to Know

SEO, or search engine optimization, is a way of writing and/or looking at articles from the standpoint of a search engine and tweaking pieces accordingly.  There are some great tools to help copywriters learn and understand SEO and how it impacts their content, such as Scribe, but ultimately SEO is

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Army planning

Copywriting 101: Thinking Strategically

One pitfall that many copywriters fall into is the desire to give away too much too soon.  The solution is simple: plan ahead.  Instead of just sitting down and writing organically, start with a strategy.  From there plan out everything from headlines to the topics to be covered.  A quick

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A long journey to using tweets for content

Topsy: A Great Tool for Developing Content

Topsy is a search engine that is powered by tweets, and it might be one of the most valuable tools around for anyone looking to join existing conversations.  Furthermore, those with a little bit of know-how can leverage Topsy to create new ideas for posts that will stand a significantly

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Brother SX4000 typewriter

Copywriting 101: Be Persuasive

There are entire treatises on writing persuasively, but many copywriters overlook even the most basic of persuasive writing techniques.  Remember that copywriting is a sales process, and like other sales processes it typically takes all tumblers turning to unlock a sale, a click, a referral, a retweet, a share, a

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